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Quick Tip: Increase Sales

by Jessica_Amazon_

Hi sellers!

We have noticed many discussions regarding slow sales. Here are some areas you can focus on to help increase your sales.

  • Amazon Selling Coach: offers personalized recommendations to help you increase your success on Amazon (this feature is available to seller with Professional Selling Plans).
  • Pricing and shipping: Are your offers priced competitively against comparable products? Can you offer shipping incentives? Research the competition as you develop a compelling price point. Include shipping costs in your research. Buyers often see shipping costs as a primary influence when deciding to make an online purchase.
  • Prime fulfilment: When you enable Fulfilment by Amazon (FBA) for your products, you can leverage Amazon's fulfilment networks and expertise to make your offers eligible for Prime and free shipping.
  • Promotions: When shopping online, buyers look at the whole range of promotional offerings-price or percentages off the price, free shipping, and so on. Free shipping is often why buyers come back to Amazon.
  • Advertising: Sponsored Products is an advertising service that helps you promote the products you list on Amazon. You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid. When an Amazon shopper searches for one of your keywords, your ad is eligible for display alongside the search results. You pay a fee for this service only when an Amazon shopper clicks your ad, at which point the shopper is taken to the detail page where your offer is listed.
  • Great product details and descriptions: As you describe your product, include key features with benefits listed in your bullet points.
  • Clear, high-quality images: High resolution images with clear details stimulate a buyers' imagination and inspire them to buy your product. In addition, provide as many different images as possible.

To help you compare revenue estimates for products based on the fulfilment channel used you can use the Revenue Calculator (also referred to as Kitna Milega Calculator). Check out this Quick Tip post for more information: FBA Revenue Calculator.

Do you have any tips to share with other sellers?

Tags: Quick tips
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