Account name

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Seller_gMmuZXJBjRcpa

Account name

What is the actual name of my account? My legal entity name (I have my LLC) or the display name (my LLC DBA)?

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Tags:Registration, Seller Central
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CR_Amazon

@Seller_gMmuZXJBjRcpa

Hi there, my name is CR and wanted to give you some quick information here.

I pulled the below from this resource which discusses the different types of names.

Your 'display name' is the name displayed to customers for your Amazon listings and on your Seller Profile.

You can go here to view your display name and edit it.

CR_Amazon

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