Hi Sellers,

Following on from our previous post about Product IDs this post will look at your options if you cannot locate a product ID on your items.

If your product does not have a standard product identifier such as a UPC, European Article Number (EAN), JAN or International Standard Book Number (ISBN), you can request it from the manufacturer. If you manufacture the product yourself, visit the GS1 standards website for more information.

If you are unable to obtain a product ID from the manufacturer and you do not manufacture the product yourself you can apply for a UPC exemption for your product’s category.

To learn how to list a product without a product ID and apply for a Global Trade Item Number exemption, check out this help page.