Hey sellers 👋

Your product titles are one of the first things customers see—and with more shoppers browsing on mobile, every character counts. We're making changes to help your product name and highlights display seamlessly across all devices.

What's Changing?

Starting July 27, 2026, titles in all categories except for media will need to be 75 characters or less including spaces. This ensures that your title will fully display on mobile and is consistent with the title length used by other online stores.

Item Highlights provides an additional 125 characters for sharing materials or recommended use cases that help customers compare options. This content is searchable and visible with titles in search results and on product detail pages. You can continue using your existing title until July 27 or update your title to 75 characters and add Item Highlights.

Just in case you missed it, Here is the News Announcement Updates to improve your product titles begin on July 27

How to Prepare Your Listings

Here's your step-by-step action plan:

1. Use Enhance Listings today – Review, modify, and apply AI-recommended titles and Item Highlights that follow best practices. The tool keeps your key product info in the title and moves additional details to Item Highlights.
2. Brand owners: Review and approve AI-generated recommendations in Review Listings Changes up to 14 days before changes go live.
3. All sellers: View any AI-applied changes in Manage All Inventory → click View Change History. Update your listings anytime via Manage Inventory.

Important: Any titles still over 75 characters after July 27 will be updated to the AI recommendation. Your listings stay active throughout this process, and you always retain control to make changes.

Quick Example

Before (92 characters): "Premium Stainless Steel Insulated Water Bottle – Keeps Drinks Cold 24 Hours, Hot 12 Hours, BPA-Free"

After (62 characters): "Premium Stainless Steel Insulated Water Bottle – BPA-Free"

Item Highlight (98 characters): "Keeps drinks cold 24 hours, hot 12 hours. Ideal for gym, office, and outdoor adventures."

Helpful Resources

• Product title requirements and guidelines
• Enhance Listings help page
• Manage Your Inventory
• Category Style Guides
• FBA Product Title Requirements

💬 Join the Conversation — We Want to Hear From You!

Discussion Prompts:

🔹 Have you tried the Enhance Listings tool yet? What was your experience?

🔹 What strategies are you using to condense your titles while keeping them effective?

🔹 Brand owners—how are you approaching the Review Listings Changes workflow?

🔹 What product categories do you think will be most impacted by the 75-character limit?

Drop your questions below and our team will be responding throughout the week. Your fellow sellers may have great tips to share too!

We're excited to hear how you're preparing. Let's make this transition smooth together!