Starting in July 2026, we'll begin removing seller eligibility requirements for the Featured Offer. This change will roll out gradually across all Amazon stores globally, completing by the end of 2026. No action is required from you, and your existing offers will automatically be included with this update.

Currently, we determine which sellers are eligible based on seller performance criteria. Then, we rank all offers listed by eligible sellers for a particular product and select the Featured Offer from that pool. As we've continued to improve our processes and hear feedback from sellers, we determined that the first seller eligibility step is no longer delivering additional value to customers, so we're removing it.

We're not changing how the Featured Offer is selected. We'll continue to evaluate offers and select the Featured Offer based on criteria most important to customers, such as competitive pricing, delivery speed and performance.

Being considered for the Featured Offer doesn't guarantee your offer will be featured.

For more information about how Featured Offers are selected, go to Becoming the Featured Offer.