I dont own a trademark can i give a random brand name to my products which is not available?
Hi.
We are a new seller who are going to start our own brand business on Amazon.
We dont have GTIN and Trademarks as yet.
We first want to check the sales, and accordingly in future would go for them as that costs a lot for small sellers.
Kindly advice if we should go for GTIN exemption as brand registry is possible.
i mean i want to sell at my own brand name which is not registered or have trademark in place of generic. is it ok?
Thanks.
3 replies
Seller_gI5nwiixyWx7H
Hi, can someone please reply to this query? I would like to know too. I’m having trouble understanding hoe to proceed with ASIN, EAN, etc. I am a new, non-trademarked brand. I run my business from home.
Seller_YNleOl0gpIgN3
You can give a generic brand name as long as the real owner of that brand name doesn’t raise an objection. Unless you do your home work properly, chances are that the brand name you considered as “generic” is a ACTUALLY someone else’s intellectual property with registered trademark.
As soon as the real owner raises the objection, you’ll have to remove the name and all the hard work done for setting up your shop will be destroyed because if you don’t stop using their brand name, they’ll legally sue you for stealing their intellectual property. Consequences could be very serious including hefty fines, jail term and loss of time and money you wasted in nurturing a “generic brand name”. So, please be sure with what you want to do…
Your other question about the Brand Registry: you can apply for the brand registry ONLY if you’ve a registered trademark for that brand.
Your third question: yes, you can sell under any name without having the need to register it. Registration protects your brand name from possible thefts and misuse of your creatives, contents and other intellectual property associated with it. Tomorrow, if your generic brand grows so much that a person with time and money registers it as his own, you’ll be left with a generic brand name while this person reaps the fruit of your hard work.
