Prime Day will take place in India from July 12 to July 14, 2025.

We suggest that you take the following actions to prepare for the event:

• Restock your inventory in our fulfilment centres.
• Create deals, which are applied automatically, to potentially boost your sales.
• Create coupons to give customers a percentage off or a specific amount of money off a single product or set of products.
• Review information about how to Become the Featured Offer.

For more information, go to Prepare for festive sales and events.