Hello sellers! 🙏

The Great Republic Day Sale has wrapped up, and we'd love to hear how it went for you! This is one of India's biggest shopping events, and your experiences help our entire seller community learn and grow together.

Share Your Story

We want to hear from you:

• Did you participate in the Great Republic Day Sale this year?
• What successes did you celebrate during the sale period?
• What challenges did you face, and how did you handle them?
• Which products performed better than expected?

Quick Post-Sale Tips 💡

Now that the sale has ended, here are some actions to consider:

📊Review your performance data - Check your sales reports to understand what worked well and identify opportunities for improvement

📦 Manage your inventory - Restock popular items and adjust inventory levels based on actual demand you saw during the sale

⭐Follow up on customer feedback - Review any customer questions or feedback from the sale period to improve your listings and service

💬 Respond to pending messages- Catch up on any customer inquiries that came in during the busy sale period

Looking Ahead

The insights you gained from this sale can help you prepare for upcoming shopping events throughout the year. Understanding what resonated with customers during Republic Day Sale will strengthen your strategy for future campaigns.

We'd love to hear your experience! Whether you had record-breaking sales, learned valuable lessons, or faced unexpected challenges - your story matters. Share your Great Republic Day Sale journey in the comments below and let's learn from each other! 🚀

What was your biggest takeaway from this year's Great Republic Day Sale?

Hello sellers!

Are your sales dropping? Your Business Reports can help you find the problem and fix it. Here's a simple guide.

🔎 Where to Find Business Reports

Go to Reports > Business Reports in Seller Central

Your reports update every hour with fresh data on sales performance, traffic patterns, and customer behavior.

📉 Key Metrics to Check When Sales Decline

1. Sales and Traffic Report

Start here to get the big picture. This report shows:

• Ordered Product Sales: Your total revenue—is the decline across all products or specific items?
• Units Ordered: Are fewer customers buying, or are they buying less per order?
• Sessions: How many customers are viewing your listings?
• Conversion Rate: What percentage of viewers are actually purchasing?

What to look for: If sessions are down but conversion rate is stable, you have a traffic problem. If sessions are steady but conversion is dropping, you have a listing or pricing issue.

2. Detail Page Sales and Traffic by ASIN

Check each product (ASIN) separately to see which one is driving the decline:

• Page Views: Are customers finding your products?
• Units Ordered per ASIN: Which products are underperforming?
• Featured Offer Percentage: Are you losing the Featured Offer?

Pro tip: Sort by sales volume to identify your top performers, then look for drops in their metrics.

🤔 Common Problems and Solutions

Traffic Issues

• Symptom: Sessions and page views are down
• Possible causes: Lost organic search ranking, reduced advertising spend, seasonal trends
• Where to check: Detail Page Sales and Traffic report, compare period-over-period

Conversion Issues

• Symptom: Traffic is steady but units ordered are down
• Possible causes: Pricing not competitive, poor product images, negative reviews, out-of-stock items, COD (Cash on Delivery)
• Where to check: Conversion rate in Sales and Traffic report, customer reviews, pricing health

Inventory Problems

• Symptom: Sudden sales drop on specific ASINs
• Possible causes: Out of stock, suppressed listings, stranded inventory
• Where to check: Inventory reports, listing quality dashboard

Competition Changes

• Symptom: Gradual sales decline with stable traffic
• Possible causes: New competitors, competitors lowering prices, losing Featured Offer placement
• Where to check: Featured Offer percentage, pricing health dashboard

📋 Step-by-Step Analysis Process

• Step 1: Open your Sales Dashboard and compare this month to last month. When did sales drop?
• Step 2: Check if the problem is traffic (fewer viewers) or conversion (fewer buyers).
• Step 3: Look at which products are affected most.
• Step 4: Check your Featured Offer percentage. If it's dropped significantly, check your pricing and performance metrics.
• Step 5: Review your Seller Performance metrics to check you're not facing account health issues that hurt visibility.
• Step 6: Verify against external factors like seasonality, holidays, or market trends.

💡 Taking Action Based on Your Findings

Once you've identified the drivers, here are immediate actions you can take:

• Low traffic? Increase advertising spend, optimize product titles and keywords, check search term performance
• Low conversion? Review pricing strategy, improve product images and descriptions, address negative reviews
• Lost Featured Offer placement? Adjust pricing, improve shipping times, ensure inventory availability
• Inventory issues? Restock fast-moving items, fix stranded inventory, resolve listing errors

📚 Need More Help?

For more information:

• Seller Central Help: Search for "Business Reports"
• Seller University: Free courses on analyzing sales data and improving performance
• Account Health Dashboard: Monitor metrics that affect your visibility and sales

Have you used Business Reports to solve a sales problem? Please share your experience in the comments. Let's help each other!