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Pinned by community managerCheck out the new features available on Seller News!
Are you wondering what’s new with the Seller News experience? As your central hub for critical updates and insights, this revamped experience for desktop is designed to make it easier for you to stay informed. Let’s highlight a few of the updates to make your News experience even better:
- A dedicated homepage with a Featured Stories section that highlights the most important updates, policy changes and announcements all in one place.
- Improved news categories, such as Policy and Compliance, Fulfil Orders and Grow your Business, to navigate topics that align with your interests and priorities.
- Easily explore articles that are similar to the one you're currently reading.
- Recently published articles section allows you to stay up to date on the latest news.
Take a few minutes to explore the new design and features of Seller News on desktop, your essential hub to stay informed on the latest and most critical updates from Amazon.
Reduced Amazon.in fees start April 7, 2025
We're reducing fees on the Amazon India marketplace to help you offer great selection on everyday low-value items to customers, and to scale your operations.
Starting April 7, 2025, you'll see the following changes:
- Zero referral fees for products priced below ₹300 across more than 135 sub-categories including Grocery, Apparel, Home, Health & Personal Care, Pet Products, Beauty and Baby products.
- Reduced weight handling fees by up to ₹17 for products under 1 kg.
These changes can help you save significantly. For example, when selling items priced at ₹299 or below, you could save:
- Up to ₹63 per unit on gold-plated stud earrings
- Up to ₹62 per unit on curtains
- Up to ₹60 per unit on men's shorts
- Up to ₹46 per unit on sarees
- Up to ₹41 per unit on shoes
- Up to ₹36 per unit on wallpaper
For Easy Ship and Seller Flex users, we've further simplified shipping rates with a new flat-rate system. National shipping rates now start at ₹65, down from ₹77 previously. Additionally, Amazon's Inbound Cross Dock (IXD)* service rates will reduce by ₹3 for shipments under 0.5 kg and ₹5 for shipments between 0.5-1 kg.
For more information and the revised fee schedule, go to Fee changes.
*IXD is an inventory placement service to help you move your inventory between different fulfilment centres across the country where you’re registered. You’re charged a single Shipping Fee for customer shipments shipped from fulfilment centres across India, which results in potential savings on freight and operational costs.
Share your feedback with us after any support call
You can now provide immediate feedback to us at the end of a call with Selling Partner Support.
Previously, you had to wait for us to send you an e-mail after your case was resolved to offer feedback. Now, you can remain on the line after the call ends to complete a brief satisfaction survey.
This survey makes it easier to share feedback immediately after you receive assistance. It is part of our ongoing efforts to improve our Selling Partner Support experience and identify areas for improvement.
New Odisha fulfilment centre (BBX1)
Effective April 7, 2025, we'll launch a new fulfilment centre, BBX1, in Odisha state. This new facility will expand FBA delivery capabilities in Odisha.
The address is:
IDCO Industrial Estate, Plot No. 920 (P) 922/2815 (P) Giringaput PS - Chandaka, Bhubaneshwar Khorda BHUBANESWAR 752054
To use this fulfilment centre, you'll need to update your GST registration certificate to include BBX1 as an additional place of business. Starting April 7, if your GST registration has been updated, you can begin to send inventory.
For more information, contact your account manager or email fba-fc-communications@amazon.in.
To update your GST registration, go to the FBA Dashboard.
We've launched Amazon Brand Builder, a new tool that provides tailored recommendations to help grow your brand.
A strong brand builds trust, increases recognition, and creates memorable connections with customers, which can help increase sales.
When you use the Amazon Brand Builder, your brand will be placed in one of the following development stages:
- Launch Viable Selection
- Establish Brand Identity
- Grow Brand Awareness
- Build Brand Loyalty
- Strengthen Brand Recall
In this panel, you can also see the recommended actions that can help you advance to the next stage.
To access Amazon Brand Builder on Seller Central, go to Brands menu and then click Build Your Brand.
For more information about building your brand on Amazon, go to Build Your Brand.
360-degree image experience to be discontinued
On January 20, 2025, the 360-degree image experience on product detail pages will be discontinued. This change follows our previous decision in December 2023 to discontinue new 360-degree image uploads.
Instead, you can upload 3D models to your listings and experiences, such as View in 3D, which is similar to View in 360, as well as View in Your Room, and Virtual Try-on.
To add 3D models to your product listings, go to Upload 3D Models.
To learn more about how to use 3D models, go to 3D shopping experience and supported product types.
One month left to improve your quarterly STEP evaluation
On April 5, 2025, you will be classified into one of the four STEP levels (Basic, Standard, Advanced or Premium) based on your performance between January 1 and March 31, 2025.
STEP is a level-based benefits programme that provides customised and actionable recommendations to help you improve key customer experience metrics, such as Service Quality Score, Product Listing Quality Score and Prime Listing Customer Views, among others. With STEP, you are evaluated at the start of every quarter based on your performance in the previous quarter.
Our quarterly evaluation cycle allows you to improve your STEP performance and unlock new benefits, including fee waivers, faster disbursement cycles, priority seller support and free Service Provider Network credits.
There is still time to improve your performance metrics before this evaluation period ends. To view your current level and the associated benefits, go to the STEP Dashboard.
For more information and to prepare for your next evaluation, review our STEP Recommendations.
Create bulk listings with your own template format
We have introduced a new feature on the Spreadsheet option of the 'List Your Products' page that allows you to create bulk listings with your own custom spreadsheet template. This update makes it easier for you to list products with catalogue files that you already maintain or files downloaded from other Amazon stores.
Before, you could only create bulk listings using our standard templates, such as listing loader or custom template. With this launch, you can create bulk listings with your own inventory file management template or formatted template.
As long as you submit a spreadsheet in an Excel or TSV file, our AI technology will transform your data into draft listings that match our format. You can review the draft listings, make the required edits and then submit.
To learn more about how to start listing using a non-Amazon template, go to List your products.
Key announcements from the 2024 Amazon Smbhav summit
At the fifth annual Amazon Smbhav in New Delhi, we announced a number of initiatives including the following pledges:
- Our Smbhav Venture Fund earmarked $120 million to invest in manufacturing and AI startups.
- We signed a memorandum of understanding with the Department for Promotion of Industry and Internal Trade (DPIIT) to help accelerate the government's key priority of establishing India as a global manufacturing hub and create thousands of jobs.
- We launched Amazon Freight and Amazon Shipping for last-mile services in India. Businesses across India can now utilise our reliable and cost-effective logistics services.
- We increased our commitment to enable ecommerce exports from India by pledging $80 billion in cumulative exports by 2030, compared to our soon-to-achieve pledge of $20 billion in exports by 2025.
"I am incredibly excited about the opportunities that lie ahead for Amazon in India. As one of the world's fastest-growing economies, India is a key market for Amazon and our focus areas align well with the government’s vision and priorities of digitising small businesses, boosting exports and creating jobs,” says Amit Agarwal, Senior VP, Emerging Markets at Amazon.
To learn more, go to About Amazon
Increase visibility and earn advertising credits
If you're a new seller on Amazon India, you can earn up to ₹26,000 in free ad credits and receive two months of free ad account management support when you register on the Amazon Ads portal. Ads can help you increase your visibility and sales in the Amazon store.
To get the benefits, you can do the following:
- Register for Amazon Ads and get ₹1,000 in ad credits.
- Recharge your ads wallet to receive additional credits:
- ₹3,000-₹4,999: Get ₹3,000 in ad credits.
- ₹5,000-₹9,999: Get ₹5,000 in ad credits.
- ₹10,000 or more: Get ₹10,000 in ad credits.
- Spend ₹50,000 on ads to earn an extra ₹15,000 in ad credits.
- Receive two months of free ad account management support when you recharge ₹5,000 or more.
The offer is available to you if you registered for Amazon Ads after December 1, 2024, and applies to your first recharge during the launch month and following two months.
To get started, go to Amazon Ads.
For more information, go to Terms and conditions.
We recently launched Rufus, an AI-powered shopping assistant that helps customers make informed purchase decisions, to a subset of customers in Amazon’s India mobile app.
Rufus is trained on Amazon’s product catalogue, customer reviews, community Q&As, and information from across the web to help answer customer questions on shopping needs and products, provide comparisons and make recommendations.
Rufus launched in beta to a subset of mobile app customers and will roll out to additional customers in India in the coming weeks. Customers in the US have already asked Rufus tens of millions of questions, and we are excited to introduce it here too.
Over the past year, we have introduced a number of new generative AI-powered capabilities on Amazon’s store. This includes tools to list new products and leverage AI-generated summaries to quickly digest large numbers of product reviews. We will continue to test new features as we invest in Gen AI across all of our businesses.
To learn more about Rufus, go to About Amazon.
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