Effective July 12, 2024, we are updating the Amazon Services Business Solutions Agreement. By virtue of this change, from the Effective Date, if we determine that your actions or performance may result in returns, chargebacks, claims, disputes, violations of our terms, this Agreement, or Programme Policies, or other risks to Amazon or third-parties, then we may, in our sole discretion, withhold any payments that may be otherwise due to you until the aforementioned concerns with your actions or performance are resolved.

If we determine that your account (or any other account that you have operated) has been used to engage in deceptive, fraudulent or illegal activity (including the sale of counterfeit goods), or to repeatedly violate our Programme Policies, then we may, in our sole discretion, permanently withhold any payments due to you.

For more information about these upcoming changes, go to Changes to the Amazon Services Business Solutions Agreement.

You can now use generative Artificial Intelligence (AI) to create high-quality product listings that are automatically tailored to Amazon’s store.

To get started, simply go to List Your Products and use one of the following options:

• Enter a few keywords to describe your product in the Keywords tab and then click Create a new listing from the search results page.
• Click the Product image tab to upload a product image from your device.
• Click the Blank form tab to access Generate Listing Content and directly enter a few keywords or upload a product image.

The tool will then generate the product title, bullet point and description attribute content that you can review and edit.

Before you publish generated content to the Amazon catalogue, we recommend that you review it thoroughly and ensure that all product details are accurate.

Our generative AI tools are constantly learning and evolving. We are actively developing powerful new capabilities to make generated listings more effective and make it even easier for you to list products.

For more information on how to use generative AI product listing features, go to List Your Products and Add one product at a time.

Today, we are announcing Account Health Assurance, a benefit for sellers who consistently maintain a high Account Health Rating (AHR). With Account Health Assurance, we will no longer deactivate your selling account as long as you engage with us and resolve any issues.

We have heard that you want greater visibility into your account health and risk of deactivation. We recently launched the AHR, which indicates your risk of account deactivation. Now, with Account Health Assurance, we are excited to offer this benefit for sellers who consistently maintain an AHR score of 250 or higher for at least six months (with no more than 10 days where their AHR dropped below 250) and have a valid emergency contact number on Seller Central.

When you encounter an issue that would otherwise result in account deactivation in a marketplace in which you are enrolled, an account health specialist will proactively reach out and explain step-by-step what the issue is and how to address it. As long as our team can reach you within 72 hours and you engage with us to address the account issues, your selling account will not be deactivated.

When you become eligible for Account Health Assurance, you will be enrolled automatically and will receive an e-mail notification. Account Health Assurance is available at no additional charge.

To check your eligibility, go to Eligibilities.

For more information, go to Account Health Assurance: Frequently asked questions.

We added new and improved content to the Seller University library.

Watch the following videos to find out more about creating reports for Brand Analytics:

• Learn about Brand Analytics
• Brand Analytics: Market Basket Analysis report
• Brand Analytics: Repeat Purchase Behavior report
• Brand Analytics: Search Query Performance report
• Brand Analytics: Top Search Terms Report

On July 5, you will be classified into one of the 4 STEP levels (Basic, Standard, Advanced or Premium) based on your performance between April 1 and June 30.

This quarterly evaluation cycle allows you to improve your STEP performance and unlock associated benefits, including fee waiver, faster disbursement cycles, priority Selling Partner Support and Free Service Provider Network services.

To view your current level and the associated benefits, go to the STEP dashboard. For more information and to get ready for evaluation, go to STEP recommendations.

Starting June 17, 2024, the requirements to create listings will change for all product types on www.amazon.in. The Impacted product types and attributes are available in this spreadsheet.

These updates will reduce listing errors caused when attributes are required but may not be marked as "required" when you list a product. The changes are also designed to help customers make more informed purchase decisions.

Note: Your existing listings won't be affected.

These changes will apply when you create a new listing. When you edit an existing listing, you may be asked to provide additional information to meet the new requirements. You can continue to update your prices and inventory levels using the ‘Manage Inventory’ page, or price and quantity templates.

The following changes will gradually roll out to all sellers between June 17, 2024, and July 31, 2024:

• Add Products: Sellers who use the "Add Products" page will see updated requirements when they create or edit listings. Note: If you see a required attribute that isn’t relevant for your product, alert us by hovering over the "?" next to the attribute and selecting the "Irrelevant attribute" option. The team will use this feedback to determine if the attribute should be made optional or removed.
• Add Products via Upload: All sellers who use "Add Products via Upload" can choose to upgrade to new listing templates with updated attribute requirements. When you select a product category for your listing, you’ll see a banner with a link to download the new template. However, we will continue to accept listing submissions using templates with the previous requirements. To download the previous template, click the toggle button on the top right of the banner. We’ll give you at least 30 days’ notice on the Add Products via Upload page before the updated template becomes the default option.

We welcome your feedback on these updates and will monitor Seller Forums for reports of any issue.

For more information, go to Updated attributes within the Add Products and Add Products via Upload.

We're opening a new fulfilling centre in the state of Bihar and the operations at this fulfilment centre will start on May 01, 2024.

In order to avail order fulfilment related services at the new fulfilment centre, your GST registration certificates must be updated or modified for inclusion of the new fulfilment centre as your additional place of business.

You are, therefore, requested to initiate/complete the registration amendment requirement, if any, for inclusion of the FC address (as stated above). M/S Trilokeshwar Estates Private Limited Mauza, Simli Murarpur, Near Toll Plaza & Maurya Motor, NH-30, Patna: 800009

For more information, you can reach out to your account manager by telephone or write to us at fba-fc-communications@amazon.in.

Fit Insights, a tool to give apparel and shoe brands access to fit-specific insights about products to help meet customer sizing expectations and reduce returns, is now available in France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Turkey, United Kingdom, and India.

Fit Insights uses artificial intelligence and machine learning technology to analyse returns data, size charts, and customer feedback on fit, quality, and price to recommend improvements to your size charts and product listings.

Fit Insights offers the following benefits:

• A categorization of products by return health, from very poor to excellent, so you can quickly identify listings that need to be updated.
• A comparison of your product return rate against an average benchmark of best-in-class products in a similar price and style with low returns.
• A summary of customer insights based on positive and negative feedback.
• An analysis of your size charts with recommendations on how to resolve size chart issues and meet customer sizing expectations.

Fit Insights is only available to apparel and shoe brands registered on Amazon Brand Registry. We recommend that you conduct your own research before taking any actions based on AI-generated recommendations. Amazon disclaims liability for outcomes resulting from decisions made using this information.

To access the tool, go to this link.

To learn more, go to Fit Insights tool.