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New fulfilment centre opens in Delhi on August 1, 2025
Amazon is opening a new fulfilment centre (DED1) in Delhi on August 1, 2025. This new facility (DED1) will help increase capacity for your Fulfilment by Amazon (FBA) products and improve delivery speeds for customers in the region.
To send inventory to DED1, you'll need to update your GST registration certificate to include this location as an additional place of business.
The new fulfilment centre DED1 is located at:
Block C, Horizon Urban Logistics Park- West Delhi, Village Nangli Puna, Tehsil Alipur, District- North West Delhi, New Delhi - 110036
Once you update your GST registration certificate, you can begin to send inventory to DED1 starting August 1, 2025.
To update your registration certificate, go to your FBA dashboard.
You can also contact your account manager or email fba-fc-communications@amazon.in with any questions.
Amazon is opening a new fulfilment centre (IDX2) in Madhya Pradesh on May 4, 2025. This facility will replace the existing SIDA fulfilment centre to provide better service to customers in the region.
The SIDA fulfilment centre will cease operations on June 30, 2025. To ensure a smooth transition, you must update your GST registration certificates to include IDX2 as an additional place of business by June 20, 2025. Once your GST registration is complete and other applicable licences are verified, we will move your sellable inventory from SIDA to IDX2 at no cost to you.
Important dates to note:
- June 20, 2025: Deadline to upload updated GST certificates to Seller Central.
- June 30, 2025: Last day to send shipments to SIDA.
- June 30, 2025: Last day to send shipments to SIDA.
- June 30, 2025: Final day for customer order shipments from SIDA.
If you do not complete the GST requirements by June 20, we will create removal orders for your unsold inventory at SIDA in accordance with the Amazon Services Business Solutions Agreement. You will be responsible for addressing any tax authority claims resulting from GST non-compliance.
For more information, go to fba-fc-communications@amazon.in or contact your account manager.
Your Account Health Rating questions answered
Your Account Health Rating (AHR) helps you monitor your account health based on your adherence to our selling policies. The colour-coded score, ranging from 0 to 1,000 lets you know if your selling account in a particular store is at risk of deactivation.
In this article, we address some common misconceptions about the AHR:
1. I need an AHR of 1,000 to ensure that my account is safe from deactivation.
No. While the AHR ranges from 1-1,000, any AHR above 200 is considered healthy.
There are four severity levels for policy violations: critical, high, medium and low. You can maintain a healthy account if you have non-critical policy violations, provided you address them quickly.
However, regardless of your AHR score, we may deactivate your account immediately if we suspect fraudulent, deceptive, illegal or otherwise harmful activity.
2. If I delete a listing that has a policy violation, my AHR will improve.
No. Your AHR will only improve if you successfully address the policy violations on your Account Health page, including any violations on deleted listings. Even if you delete a listing, you will still be able to address the violation via Policy Compliance.
3. If my order numbers drop, my AHR can fall below 200.
No. If your fulfilled order count over the last 180 days decreases, your AHR may decrease, but it will not decrease below 200 unless you have policy violations. Maintaining policy compliance and quickly addressing any violations are the most important factors in keeping your account healthy.
For more information on how the AHR works, go to Account Health Rating programme policy.
Starting from July 28, 2025, you must complete battery safety compliance questions when you create or edit any Fulfilled by Merchant products listings that contain batteries or battery-powered items. This change helps ensure both customer safety and accurate product information.
When you create a listing, you will now see the following question:
- Are batteries required?
If you answer yes, you will then see the following questions:
- Are batteries included?
- What is the battery cell composition? (Examples: alkaline, lithium-ion)
You can find battery cell composition information on the battery, manufacturer's label or product packaging. If your battery type is not listed in List Your Products within Add Products, select other than listed and enter the composition manually.
For more information, go to Dangerous goods required information and documentation (hazmat).
Ensure compliance documentation comes from compliant
Starting from July 13, we will only accept product compliance test results from compliant labs that meet our safety standards. This change will ensure that all test results are accurate and help keep customers safe.
We have compiled a list of labs that do not meet our safety standards. We recommend that you check the list before you request test results or submit product documentation.
The list of unapproved labs will be updated periodically based on our findings. If you submit a compliance document issued by a laboratory on this list, it will be rejected during our document review process.
For more information, go to Suspended validation labs.
For a list of approved labs, go to the Service Provider Network.
Quality guidelines for promotions
We are dedicated to providing our shared customers with exceptional promotional offers and authentic discounts. To preserve customer trust, we regularly update our promotion eligibility standards.
Carefully review our guidelines listed below to help ensure your promotions are approved:
These guidelines are particularly important during major shopping events, including Prime Day, Prime Big Deal Days, Black Friday, and Cyber Monday.
Thank you for helping us maintain the highest standards for our customers.
For more information, go to Amazon policy on reference prices, Troubleshooting suppressed and active Deals, and Create a promotion.
New fee categories and reduced referral fees
To help you better align your products with the most relevant fee categories, we're adding 26 new categories.
We're also reducing referral fees for some existing fee categories.
These changes will take effect on June 30, 2025.
For more information, review our fee schedule.
New facility opens in Andhra Pradesh on June 20, 2025
We are opening a new facility in Andhra Pradesh on June 20, 2025 to increase capacity and deliver packages more efficiently. Our new facility (RJX1) is a transshipment centre, meaning that it will only receive shipments from other fulfilment centres.
RJX1 will not accept your Fulfilment by Amazon (FBA) shipments.
For us to send your inventory to RJX1, you'll need to update your GST registration certificate to include this location as an additional place of business.
RJX1 is located at Land/Plot No-8, AWSL Logistic Park, APIIC, UDL IDA, IP_Expansion_Gurrampalem, Gurrampalem, Visakhapatnam, Andhra Pradesh – 531173.
For more information, go to FBA dashboard.
You can also contact your account manager or email fba-fc-communications@amazon.in with any questions.
Registration for Amazon Accelerate 2025 is now open
Registration for Amazon Accelerate 2025 is now open! Our premier annual selling partner conference is back in Seattle on September 16-18, 2025.
Amazon Accelerate is the destination for any seller looking to take their business to the next level. The event offers opportunities to receive one-on-one support, network with fellow sellers, and discover cutting-edge resources and tools to accelerate your business growth.
Join Amazon Accelerate to:
- Be the first to hear from Amazon senior leaders as they unveil our latest innovations.
- Get personalised one-on-one support from Amazon subject matter experts at the Seller Café.
- Attend presentations, panels and interactive workshops hosted by industry leaders on topics including operations, marketing and business growth.
- Build meaningful connections with fellow sellers at networking hubs centred around shared interests, talking points and hands-on activities.
- Meet with representatives from Amazon selling programmes and third-party service providers at Partner Connect to find out how they can help you grow your business.
Register by August 3, 2025 and save $100 on the in-person registration price at $499 (regular price $599). In-person seats are limited, so register now to secure your place.
If you cannot attend in person, you will be able to stream certain sessions. We will share more details ahead of the event.
For more information, go to Amazon Accelerate.
We have transitioned our COX1 fulfilment centre located at Warehouse Box Number : 1, Avigna Parks Private Limited, Resurvey No 219/1, Panchayat Raod, Aluva Taluk, Parakkadavu Junction, Kerala – 683579 and our SBLL fulfilment centre located at Ground Floor; Block No 47, Shakti Concrete Blocks & Poles, Gokul Road, Hubballi, Karnataka – 580030 to transshipment centres to increase our delivery efficiency and get packages to customers more quickly.
We are no longer accepting Fulfilment by Amazon shipments at these locations.
As transshipment centres, COX1 and SBLL will accept inventory transfers from other fulfilment centres. We may place your inventory at these sites once your GST registration certificate includes them as additional places of business.
To update your registration certificate, go to FBA dashboard.
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