You can now identify products to potentially list in the US store with the new Global Demand for Your Products feature in the Marketplace Product Guidance tool.

Marketplace Product Guidance helps you to make informed decisions to expand your selection in existing and new stores.

With the new feature, you get a personalised list of products from your existing India catalogue that have demand in the US to identify which products to select.

You can also explore key data like the sales forecast for your products in other stores, your category trends, and performance of similar ASINs in other stores.

To access the feature, go to Growth, then select Marketplace Product Guidance, then select Global Demand for your products.

For more information, go to Marketplace Product Guidance.

Amazon is opening a new fulfilment centre (SBLL) in Karnataka on May 25, 2025. This new facility (SBLL) will help increase capacity for your Fulfilment by Amazon (FBA) products and improve delivery speeds for customers in the Hubballi region.

To send inventory to SBLL, you’ll need to update your Goods and Services Tax (GST) registration certificate to include this location as an additional place of business. Once you update your Goods and Services Tax (GST) registration certificate, you can begin to send inventory to SBLL starting May 25.

To update your registration certificate, go to your Fulfilment by Amazon dashboard.

You can also contact your account manager or email fba-fc-communications@amazon.in with any questions.

We have reduced fees on the Amazon India marketplace to help you offer great selection on everyday low-value items to customers, and to scale your operations.

You will now see the following changes:

• Pay zero referral fees on products priced below ₹300 across more than 135 sub-categories including apparel, shoes, fashion jewellery, grocery, home décor and furnishings, beauty, toys, kitchen products, automotive, and pet products among others
• Save up to 90% in fees on additional units sold. Create promotions such as "Buy 2, Get 10% Off" through the promotions creation tool to help maximise your savings under the new fee structure
• Reduced weight handling fees are now lower by up to ₹17 for items under 1 kg
• Access simplified flat rates for external fulfilment channels like Easy Ship and Seller Flex
• Save up to 8% on Inbound Cross Dock (IXD)* shipments under 1 kg
• Get lower weight handling and return fees for Amazon Bazaar

With these fee updates, you can now offer a wider selection, competitive offers, and grow your business.

For more information and the revised fee schedule, go to Fee changes.

*IXD is an inventory placement service to help you move your inventory between different fulfilment centres across the country where you are registered. You are charged a single Shipping Fee for customer shipments shipped from fulfilment centres across India, which results in potential savings on freight and operational costs.

Available to registered brand owners, A+ Content helps you share your brand’s story, encourage repeat purchases, and potentially increase sales by as much as 8 percent for Basic A+ Content and 20 percent for Premium A+ Content. How? By helping you create rich content that showcases your brand and educates customers about your products’ features.

A+ Content helps your brand and products stand out from the competition, and connect with your customers, by allowing you to:

• Share your unique brand story using the Brand Story Feature.
• Build brand awareness and tell your product story with rich images, text, videos, Q&A, feature hotspot, and comparison modules.
• Create enhanced product descriptions to highlight product-level features.
• Reduce customer returns and negative feedback by proactively answering their questions.
• Encourage repeat purchase behaviour by helping customers explore your other products and build trust with your brand.

The A+ Content Manager makes it easy to set up and manage your content with pre-formatted module layouts, data-driven content recommendations, and content duplication to add languages and product variations.

To get started, go to the A+ Content Manager in Seller Central.

For more information, go to the Complete Guide to A+ Content for Brand Owners.

Note: Guide is in English only

Amazon is opening a new fulfilment centre (IDX2) in Madhya Pradesh on May 4, 2025. This facility will replace the existing SIDA fulfilment centre to provide better service to customers in the region.

The SIDA fulfilment centre will cease operations on June 30, 2025. To ensure a smooth transition, you must update your GST registration certificates to include IDX2 as an additional place of business by June 20, 2025. Once your GST registration is complete and other applicable licences are verified, we will move your sellable inventory from SIDA to IDX2 at no cost to you.

Important dates to note:

• June 20, 2025: Deadline to upload updated GST certificates to Seller Central.
• June 30, 2025: Last day to send shipments to SIDA.
• June 30, 2025: Last day to send shipments to SIDA.
• June 30, 2025: Final day for customer order shipments from SIDA.

If you do not complete the GST requirements by June 20, we will create removal orders for your unsold inventory at SIDA in accordance with the Amazon Services Business Solutions Agreement. You will be responsible for addressing any tax authority claims resulting from GST non-compliance.

For more information, go to fba-fc-communications@amazon.in or contact your account manager.