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Seller_5WsK3rrVFyBk9
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Hello Indian Sellers,

Welcome to the seventh part of our "New Sellers Series"! Today, we're focusing on a crucial aspect of selling on Amazon: maintaining your Account Health. 🩺

Selling on Amazon requires meeting performance targets to ensure a great customer experience. Your Account Health dashboard is your go-to resource to understand your current standing and identify areas for improvement.

Why is Account Health important? Having a healthy seller account is vital for your success on the Amazon marketplace. Regularly monitoring and addressing any issues is essential to ensure your selling privileges remain uninterrupted.

Account Health Metrics :Your Account Health is primarily measured across three key areas:

  • Customer Service 🤝
  • Policy Compliance 📝
  • Shipping Performance 📦

You can always visit your Account Health dashboard to see where you stand.

Ten Tips for Successful Selling and a Healthy Account: Here are some tips to help you keep your account in good standing:

  1. Track your Account Health dashboard weekly.
  2. List your products with accurate information.
  3. Confirm shipments on Seller Central immediately after dispatch.
  4. Cancel out-of-stock orders and notify your customers.
  5. Use proper packaging and shipping methods.
  6. Reply to customer messages within 24 hours.
  7. Keep your inventory up-to-date to avoid cancellations.
  8. Provide all required details when confirming shipments.
  9. Address any violations promptly to avoid account deactivation by using the 'Submit Appeal' feature.
  10. Communicate with customers using the 'Buyer-Seller Messaging' feature.

Need more help?

Visit our Account Health FAQs page to know more on

improving your Account Health Rating.

For our experienced sellers: What are your top tips for maintaining excellent Account Health on Amazon.in? Share your experiences and insights with the new sellers in the comments below! 👇

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Hello Amazon Seller Community,

I’m writing this post out of sheer frustration after exhausting all the proper channels, appeals, and communications with Amazon Seller Support and the Performance Team – but still receiving only generic, copy-paste responses with no outcome.

Let me explain my situation in full transparency, in the hope that someone from the Amazon team or a fellow seller who has gone through this can guide me.

🔒 Account Deactivation Notice

Several weeks ago, I received a notification from Amazon stating that my seller account was deactivated due to being “related to another account beginning with B J Electronic.”

This came as a complete shock because:

I have never opened, accessed, or even heard of this other account.

I am the sole proprietor of my business, and this seller account is my only Amazon account.

I operate with a dedicated laptop, fixed IP internet, and never shared credentials with anyone.

There are no shared addresses, banking details, or contact information with any other account.

🧾 I Provided Everything Amazon Asked For

In my initial appeal, I clearly explained that I have no connection with the said account. I also stated that this may be a false flag, possibly due to dynamic IP ranges, courier overlaps, or some algorithmic error.

I also offered and attempted to provide:

Business registration details

GST certificate

PAN card

Bank statement

Utility bills

But the frustrating part is:

⚠️ There is no option to upload documents.

How are we supposed to “prove” anything when no way is given to provide supporting proof?

📩 Asked for Contact of Related Account – No Reply

Since they claim my account is related to another, I requested the email or contact info of the so-called related account so I could check from my side and possibly resolve the confusion. I was told nothing.

If you accuse someone of being “linked,” at least give them a chance to investigate or defend themselves. But Amazon has refused to offer even basic transparency.

💸 Payment Is Still On Hold

Despite repeated appeals, my payments are still held – this is hard-earned money from genuine orders delivered to customers, not even disputed or refunded.

It’s been weeks now. I’ve followed every rule, maintained 100% order metrics, had great reviews – and now, without any wrongdoing on my part, my account is locked, my payments are frozen, and there’s no way forward.

😤 Generic Responses Every Time

Every response I receive is the same generic copy-paste email saying:

“You have been found related to another account. Please provide documentation. Do not open another account.”

This is beyond frustrating. I’ve already stated multiple times that:

I have only one account

I’m not related to anyone else

I’ve done nothing wrong

Yet the replies are just robotic, cold, and unhelpful. No review of my documents. No personal response. No clear instructions. No way to escalate.

❓Why Am I Being Punished Without Proof?

What happened to:

“Sellers are partners”?

“We support small businesses”?

“Fair process and appeals”?

At this point, I feel like a victim of automation and negligence. A hardworking, policy-following seller is being punished without trial, while actual fraudulent sellers just keep creating more accounts.

📢 Amazon, Please Listen

To the Amazon Moderators and Account Health Specialists who might be reading this:

👉 Please escalate this issue. Please review my appeals manually. Please provide a human response, not a template.

And to fellow sellers:

Have you ever faced this situation? Did anyone manage to get their account reinstated after being falsely flagged for "related accounts"? What else can I do when no upload option is available and no one replies with substance?

⚠️ Closing Message

I’ve put in my time, trust, and investment into Amazon. And this is what I get in return?

Zero transparency. Zero accountability. Zero access to due process.

All I’m asking is:

Either show me the evidence or give me a real chance to prove myself.

Otherwise, this system isn’t fair. It’s automated punishment without appeal.

Thank you for reading.

— A Deeply Frustrated Seller

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Seller_kXxExNVygwEmp
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i am facing an issue with Amazon. All my listings are active live and no issue on seller central but when customers are adding my product in cart and when trying to check out a msg comes to screen "Something went wrong at our end" appears and I am not getting any orders for last 5 days. Seller Support is a group of {moderator edit} not getting any help from them as usual.

Anyone can tell me how to resolve this issue?

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Seller_YtF0CrfAe6567
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Hey fellow sellers,

I’m dealing with a frustrating issue I’m hoping someone can relate to. Recently, my account got hit with multiple "Product Condition Complaints - Defective" violations, and I’m at my wit’s end.

Here’s the situation:

Back in April, one of our best-selling ASINs got blocked over negative feedback. After multiple appeals, it was only reinstated when we "acknowledged" the violation. Now, the same issue has hit another top-selling ASIN—selling over 300 units a month. This time, the listing has a 4-star rating with 200+ reviews, so I don’t understand how this is happening again.

I contacted the Account Health Specialist and was advised to check the Voice of Customer feedback. Out of 325 orders, 10 complaints mentioned Negative Customer Experience (NCX), with only 6 labeled as "defective"—less than 3% of the total orders. Yet, this small number of complaints is being treated as a huge problem.

One of the customers who left a complaint admitted to trying to cut 10 sheets of 200gsm paper, even though our listing clearly states it can only handle 4-5 sheets of 70-80gsm paper. She even mentioned it cut 2-3 sheets perfectly, proving the product isn’t defective. I submitted this as evidence, but my appeal got rejected with a generic response: "We reviewed the information but do not have enough to address the issues."

I reached out to the Account Health Specialist again, and they agreed that the violation doesn’t make sense, but no resolution was offered. The final instruction is to acknowledge the violation by June 17th to keep the listing active.

It’s incredibly frustrating that Amazon forces sellers to accept violations like this to keep business running. Has anyone faced something similar? How do you handle these situations when it feels like the system is rigged against us?

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Seller_0Mvyi8ZtXE7jt
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I am writing to formally request a review and clarification regarding the recent deactivation of my selling account.

Approximately 15–20 days ago, one of my ASINs related to the Mattel brand was flagged for a potential policy violation. Upon receiving the initial notice, I immediately took corrective action by deleting the listing and acknowledging the mistake in my previous communication. I took this step in full compliance with Amazon’s policies to avoid any further issues.

However, I was surprised to receive an email today morning stating that my account has been deactivated due to FBA inventory. I would like to clarify that I have not sent any inventory to FBA for the mentioned ASIN or any other related item after the listing was deleted.

After submitting a case for clarification, the response I received stated that the account was deactivated due to a policy violation concerning the same ASIN — despite the fact that I had already deleted the listing and acknowledged the issue well in advance.

I respectfully request Amazon to kindly review the following:

Why was my account deactivated after the listing was already removed and the issue acknowledged weeks earlier?

Why was I sent a misleading deactivation email referring to FBA inventory, when no such inventory was sent post-deletion?

Can my account be reinstated given that I took prompt corrective action and have not attempted to relist or sell the flagged ASIN again?

I am fully committed to complying with Amazon’s policies and maintaining the integrity of the marketplace. I kindly request your urgent attention and support in reinstating my account or providing specific steps I can follow to resolve this matter.

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Seller_tyu6nNttVVSoX
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amount not disbursed after 90 days
by Seller_tyu6nNttVVSoX
Amazon replied

My funds are not disbured even after 90 days my amount is almost 55k

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Seller_YDlGpQ9ndanZR
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Brand approval being rejected without any reason
by Seller_YDlGpQ9ndanZR

Hello Team, i have been seller here from past 4years but due to any internal seller personal interest , they are consantly rejecting my brand approval requests again and again , just giving lame and copy paste replies. Moreover they are approving the same brand listing violations that i recieved on my account health, but they are not approving the brand approval request. This is just a mental torture and harassment done by unprofessional staff who have zero knowledge about invoices are defaming the name of AMAZON INDIA. Kindly hire new staff and approve me to continue selling me in this brand.

Mentioning below the Case Id : ID 11234298572

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Seller_SkGJqTiqZj51h
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Easy ship pickup issue
by Seller_SkGJqTiqZj51h

Hi Team,

We have been facing a persistent pickup issue for the last 14–15 days. Our daily scheduled orders are not being picked up on time, which is directly affecting our business operations.

We are a Prime seller, and our assigned pickup slot is from 2:15 PM to 4:30 PM. We always schedule our pickups within this slot. However, the delivery associate repeatedly arrives before 1:00 PM, and if the packet is not ready (since it’s before the scheduled time), the pickup is marked as missed. When we asked the delivery agent about this, he clearly stated that he never comes after 1:00 PM—which is in clear violation of the time slot assigned to us.

Due to these continuous pickup failures, our account health has deteriorated, and we are at risk of further penalties, despite no fault on our part.

We have filled out Missed Pickup Forms and Delivery Associate Complaint Forms multiple times, and we are also contacting Amazon Seller Support daily, but no action has been taken so far. This delay and negligence from the logistics side is impacting our performance metrics and customer satisfaction.

We kindly request you to:

Take immediate action against the delivery associate or logistics partner.

Ensure pickups happen strictly between 2:15 PM to 4:30 PM, as per our assigned slot.

Provide us with an escalation path or direct support contact for resolution.

Please consider this matter as urgent and critical. We rely on Amazon’s logistics to meet customer expectations, and repeated failures are damaging our credibility as a Prime seller.

Looking forward to a quick and effective resolution.

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Seller_7La6TJk5gktXW
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Orders are not getting pick up
by Seller_7La6TJk5gktXW
Amazon replied

This is the second time our orders or not getting picked up by delivery agents they are not even calling. Also the number that they give us to contact the delivery agent that number also doesn't work. We schedule and reschedule our orders every time, also fill the forum but still our issues not getting resolved.

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Seller_cEDkgyTVSLYIb
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Suspend account
by Seller_cEDkgyTVSLYIb
Amazon replied

How How to suspend account gst remove

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Seller_ikv02fxYsBU3k
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i need help
by Seller_ikv02fxYsBU3k

account helath how is it mam

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