Hello Sellers! 👋

🎉 Prime Day is coming! We are here to help you get ready. This month's Ask Amazon series is all about Prime Day preparation — covering the topics YOU asked for most.

🗓️ Save the Date: Join our Ask Amazon session on 27 May — Amazon partner teams will answer your questions about Prime Day preparation for Listings, Shipping, Returns, and more!

Prime Day is one of the biggest sales events of the year — and your product listings are what buyers see first. A good listing helps customers find your product, understand it, and click "Add to Cart" with confidence. 🛒

We know getting your listings ready can feel like a big task 😅 — but don't worry! We'll make it simple, step by step. 💪

In this 3-part series, we'll cover: listing creation, optimisation, and AI tools to help you before Prime Day. Let's start with the basics: how to build a strong listing from scratch.

📝 Product Titles

Your title is the first thing buyers see. Keep it clear, short, and useful.

• Titles must be under 200 characters (80 or fewer is best)
• Don't use words like "free shipping" or "100% quality guaranteed"
• Avoid special characters like !, $, ?, _, {, }, ^
• Don't repeat the same word more than twice
• Include: brand name + product type + main feature
• Capitalise the first letter of each word (except small words like "and", "for", "the")

⚠️ Common Mistake: Adding words like "Best Seller" or "Limited Offer" in your title. This can get your listing hidden!

📖 Full guide: Product Title Requirements and Guidelines

🔘 Bullet Points (Key Product Features)

Bullet points are your chance to show what makes your product special. Think of them as a quick summary for busy Prime Day shoppers. ⚡

• Start each bullet with a capital letter
• Write short phrases (no full stop needed at the end)
• Highlight: features, materials, size, and how to use it
• Never add price, shipping, or promotional info
• Use all 5 bullet points — each one is a chance to convince the buyer!

⚠️ Common Mistake: Leaving bullet points empty or copying your title. Each bullet is valuable space — use it!

📖 Full guide: Bullet Points Best Practices

📋 Product Attributes

Attributes are the hidden details that help Amazon match your product to what buyers search for. More complete attributes = easier to find your product. This is extra important during busy events like Prime Day! 📈

• Fill in ALL required and recommended attributes for your category
• Use correct values — wrong attributes can hide your listing
• Check your category style guide for formatting rules

⚠️ Common Mistake: Filling attributes with wrong or generic values just to "complete" the form. This can hurt your search visibility!

📖 Full guide: Product Attributes Guide

📸 Product Images

Images help buyers decide. Good images build trust and reduce returns — and during Prime Day, buyers decide fast! 📷

• MAIN IMAGE: White background only, product only, no text or logos
• Product must fill at least 85% of the image
• Images should be 1000 pixels or more (so buyers can zoom in)
• Add extra images showing: different angles, lifestyle use, key features
• Formats: JPEG (best), TIFF, PNG

⚠️ Common Mistake: Using coloured backgrounds or text on your main image. This breaks the rules and your listing may not show!

📖 Full guide: Product Image Requirements

🚀 Quick Action Checklist

• ✅ Check all titles are under 200 characters
• ✅ Make sure every listing has 5 strong bullet points
• ✅ Fill in all required product attributes
• ✅ Upload clear images (1000px+ for zoom)
• ✅ Check for hidden listings: Manage Inventory > Search for Suppressed and Inactive Listing

⬇️ Up Next:

In Part 2, we'll cover how to optimise your listings — search terms, videos, A+ Content, and more to help buyers find you during Prime Day!

💬 Your Turn! Tell Us 👇

Open your best-selling listing right now and check the title — is it under 80 characters?

• What was the first thing you changed? Show us before and after! ✨
• Did you find a hidden listing that you fixed just in time? 😮
• Which tip from this list will you try first?

Your experience can help another seller get ready. Share below! 🙌

Got questions? Drop them in the comments! 💬