Hello from Amazon Brand Registry,

Your appeal regarding the removal of your brand VIHLANATH from Amazon Brand Registry is rejected.

Why was your appeal declined?

After careful review of your appeal, we have determined that the misbranding concerns that led to the original enforcement action still persist. Your brand continues to have active listings that violate Amazon's Intellectual Property Policy by using branded content (e.g., logos, brand names) on generic product listings or by infringing on the intellectual property rights of others.

We have identified that your account still contains ASINs that:

1. Use trademarked terms without authorization on product detail pages (title, product description, and/or bullet points)

2. Are generic listings but contain usage of branded content belonging to other rights holders

3. Do not accurately reflect the actual brand of the product being sold

What you need to do:

Before submitting an appeal, you must:

1. Review all your active listings - Visit the Suspected Intellectual Property Violations section of your Account Health page at: https://sellercentral.amazon.com/performance/account/health/product-policies?t=brand-protection

2. Address all policy violations by editing your listings in one of the following ways:

o Remove the trademarked term from the product detail page entirely, OR

o Change the brand name to accurately reflect the product and match trademarked terms used on the product detail page, OR

o Update the detail page to add compatibility terms before the trademarked term (e.g., "charger for Kindle E-Reader", "charger compatible with Kindle E-Reader")

3. Ensure all selling accounts associated with your brand are active and in good standing

4. Submit your corrected listings for review by clicking the 'Resolve' button next to each affected ASIN on your Account Health page

Important policies to review:

• Amazon Anti-Counterfeiting Policy: https://sellercentral.amazon.com/gp/help/201165970?referral=A1YUQ83DSJ7FIR_A3JBXU82EBEMLB&referral=A1YUQ83DSJ7FIR_A3N8E6WF4ERSET&referral=A1YUQ83DSJ7FIR_A1IX2AI5KQKVBO&referral=A1YUQ83DSJ7FIR_A1XU8JJ8J1J0Z3&referral=A14C95U1NNO3WU_A3A1QBOE3NF9AS

• Intellectual Property Violations Policy: https://sellercentral.amazon.com/help/hub/reference/external/201361070

• Generic Product Policy: https://sellercentral.amazon.com/help/hub/reference/external/G84H3T69ZX762NWT

• Invoice requirements for appealing a policy violation: https://sellercentral.amazon.com/help/hub/reference/GDQ9K277NYP6WNEW

Can I submit another appeal?

Yes, you may reopen the appeal once you have:

• Corrected all policy violations on your active listings

• Had your corrected listings reviewed and reactivated

• Ensured all associated selling accounts are active

Please note that submitting a new appeal without addressing the underlying misbranding issues will result in another decline.

What happens if I don't take action?

If you do not address these policy violations:

• Your brand will remain removed from Amazon Brand Registry

• Your listings will remain deactivated

• Additional violations may result in the deactivation of your Amazon seller account

• FBA inventory related to "inauthentic" complaints may be disposed of at your expense after 90 days

You can view your account performance at: https://sellercentral.amazon.com/performance/dashboard

Regards,

Amazon Brand Registry

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Thank you,

Jithin R.