Sales have dropped I suppose the next thing is Amazon Ad's? is it worth it?
My sales are non-existent, coming into my selling season, looks like i will have to use Amazon ads to boost sales?
Is it worth it? any help please
Sales have dropped I suppose the next thing is Amazon Ad's? is it worth it?
My sales are non-existent, coming into my selling season, looks like i will have to use Amazon ads to boost sales?
Is it worth it? any help please
6 replies
Seller_xkyhsalTMpULu
You can try sponsored products, but don't give too much budget. let it run for a couple of days to see if it works or not
Seller_u191FG1bemHiW
I've found Sponsored Product ads give the best returns on spend but as Pettal suggests make sure you set a budget and also consider the margins of the products you are advertising.
Can you afford to lose margin to drive sales?
Seller_w9VI3UyAR7oxH
my experience is that it boosted my sales by around 1 or 2 items per day , 40 to 50 per month , and cost me £100 at 25p per click fee ... so at £3.50 profit per item I'd be spending £100 per month to make an extra £150 profit
Seller_FQd04NAaG9Ndk
Yes, can be 100% worth it but complicated and requires a lot of learning and refining. Once you think you've learnt it, learn it again and again and again. Very easy to burn up any profit if it gets out of hand. Tip: For variation listings find your top selling child listing (on the whole) and advertise your top keywords on this ASIN. Good luck
Seller_CkaQk7rZ40Kyn
I would suggest depends on your goal - If you are trying to rank organically for future ads might cost a lot regards clicks and budget to compete for the keyword for long term. However, if you want to take it easy and get some sales from ads for the goal of making as much profit as you can I would test what campgains work the best and cut off any that don't serve you or bring you sales. Make sure to budget, find the golden ratio for PPC click bid, negate bad keywords, use Broad as it's more affordable and run sponsored ads weekly to see what's working and what isn't. Don't forget we are still in Q1 so sales will be slow for most sellers. It will improve in Q3 and Q4. I would also optimize your image which will help bring in more sales for CTR if you can, get more reviews and improve your listing, do A+ content and add video to listing if you can. All these improvements should give you a better ad efficiency. Since the more often a customer converts the less wasted ad spend and more sales so I'd also focus on anything else you can improve. Hope this helps.
Seller_ae51e0CJoHqCX
It really depends. It is the same on Amazon as it is with Google so you do get caught up in an auction and you struggle to maintain a spend that reflects the added return.
There is a steep learning curve on getting your spend to optimise the return, simply setting up a campaign and then throwing money at it will certainly end in disaster.
The other problem is that when you first start out, you almost instantly lose money by doing so especually if you do not have deep pockets and healthy margins. If you don't follow this through long term, you will just squander a budget and then you regret making the step.
Over a period of time, you will find that you will gain sales through advertising at the expense of your competitors, the competitors will realise this and up the ante so you will find that your keywords that may have had a generous return will then start increasing and find it uneconomic.
There are 2 metrics to be focused on which is ACOS and ROAS advertising cost of spend and return on adevrtising spend. It is a constantly cvhanging landscape and you have to continually tweak this if you want success with it whilst other sellers are competing on the same basis.
Let's not sugar coat this, it is all very favourable to Amazon and the more you spend and invest the better it is for Amazon hence why they are so keen to push it and work with many sellers on this.
Is it worth it? Homestly nobody can tell you that but if you think it is just a question of throwing some money in the hope that you return more than you have put in with low level of risk then no it's not worth it for you.
I can only tell you this from a specialist barnad owner perspective. For selling generic brands or reselling brands then I would guess that is a whole new ball game and would not dare to speculate on this.
Your sales have likely dropped due to competitors advertising your products and then getting the sales, unfortunatle sometimes you are having to invest more just to stay still.
