Launching Amazon STEP to help accelerate your growth and unlock benefits like fee waivers
Launching Amazon STEP, a new initiative aimed at helping you grow and be successful on Amazon.in. STEP is a performance-based benefits program which will simplify your experience by providing you customized and actionable recommendations, helping you improve key customer experience metrics and in turn, your growth. Your performance on key metrics and the associated benefits are transparent, easy to understand and applicable to sellers of all sizes and tenure on Amazon.in.
As you improve your performance on key metrics like cancellation rate, late dispatch rate and return rate, among others, you unlock benefits by moving through ‘Basic’, ‘Standard’, ‘Advanced’, ‘Premium’ levels & more. These benefits include fee waivers, faster disbursement cycles, priority seller support and free world-class account management. With STEP, your performance, benefits and growth are actionable by you, and puts you in charge of your success on Amazon.in.
Starting December 1, 2020, sellers on Amazon.in will enjoy ‘Standard’ benefits up to March 31, 2021, and effective April 1, 2021 you will be eligible for ‘Basic’, 'Standard', ‘Advanced’ or ‘Premium’ benefits based on your performance from January 1 to March 31, 2021. You will get an opportunity to upgrade your benefits based on your performance every quarter, while sellers with consistent performance at ‘Premium’ level have an opportunity to unlock even more benefits. For more information, please visit this page.
Launching Amazon STEP to help accelerate your growth and unlock benefits like fee waivers
Launching Amazon STEP, a new initiative aimed at helping you grow and be successful on Amazon.in. STEP is a performance-based benefits program which will simplify your experience by providing you customized and actionable recommendations, helping you improve key customer experience metrics and in turn, your growth. Your performance on key metrics and the associated benefits are transparent, easy to understand and applicable to sellers of all sizes and tenure on Amazon.in.
As you improve your performance on key metrics like cancellation rate, late dispatch rate and return rate, among others, you unlock benefits by moving through ‘Basic’, ‘Standard’, ‘Advanced’, ‘Premium’ levels & more. These benefits include fee waivers, faster disbursement cycles, priority seller support and free world-class account management. With STEP, your performance, benefits and growth are actionable by you, and puts you in charge of your success on Amazon.in.
Starting December 1, 2020, sellers on Amazon.in will enjoy ‘Standard’ benefits up to March 31, 2021, and effective April 1, 2021 you will be eligible for ‘Basic’, 'Standard', ‘Advanced’ or ‘Premium’ benefits based on your performance from January 1 to March 31, 2021. You will get an opportunity to upgrade your benefits based on your performance every quarter, while sellers with consistent performance at ‘Premium’ level have an opportunity to unlock even more benefits. For more information, please visit this page.
17 replies
Seller_aUj99zxgGl9BR
Please do not mind: But this is A Discriminatory Policy. It will only benefit mass old sellers who already enjoy benefits of FBA and are getting edge over other. Give "Priority Support " and incentives based on performance shows Amazon is getting Partial. It is worse that grade system were “New comers” and less quantity sellers will impacted as they will be given lower priority by amazon.
Amazon should provide same ground in terms of fees and support. The edge to the seller should based on sellers performance and Amazon Customer experience.
Seller_ikokuBiunLWLY
They only wanted to increase their FBA fulfilment centres as this new policy would make sellers to adopt to FBA or else would have to stop their e-commerce. A very calculated step but all the small sellers are gonna be hit by this very hard. Flipkart 1st started this and seeing them in the same way they also started this policy. But does Amazon seriously is copying Amazon…!!!
Then I think being a so big company is of no use if you have to copy other policies and can’t have their own system. This is seriously a big blow for Amazon as they have copied Flipkart. Then, in the same way, they can copy Snapdeal and other platforms also through which they can make more margins and change their policies in the same way. So I just want to say that you should once think of it and do you e-commerce business.
Seller_NH2RufmmNrYgs
increase fee 7% to 11% in glassware category then they say.(Launching Amazon STEP to help accelerate your growth and unlock benefits like fee waivers).
Seller_PyXXM5ANyWoH3
I have one Doubt, like i do not use the Fba services, and i use third party logistics for shipping in short merchant fulfilled. So the increased fees is for FBA soley or for FBA & seller fulfilled orders both.
Seller_d8rDJMp6kFgCq
this is not what sellers actually need right now. provide protection from fraud buyers. we have suggestions if you need one or two.
Seller_hQlzWoIoymI8R
Hi,
Grade should be only 3 (Basic, Standard and Advanced) not 4. This Step is not for small seller.
Seller_ogPCTlyIaBiaz
regional in stock rate is totally bad criteriya for seller
because if seller sells more in other region from his reason
his regional in stock rate goes down and down
seller have to focus only his region for more sells
Seller_9H9hP9fzhf37R
I may agree with everything but Out of Stock rate Must need to be removed from Matrix, as there are thousands of reason for which we can make any of the product out of Stock. Out of Stock rate can be linked with any award that i can understand but under this program you peoples makes it one important matrix its neither fair nor will give you benefits, as now we would not launch any product on amazon which we dont want to do regularly. Or if we are out of stock we would delete the asin from our seller central which is again not good…Many Times we make ASIn out of stock because of price, Quality complaint , Government Policy etc
Hence The Out of Stock Rate must need to be removed from the list of parameter else it would be a Big issue for Big sellers who deals in thousands of product. Apart from that many products are seasonal , Hence on a longer Run Out of stock rate must need to be removed from the parameter .
for example why i will put My energy in winter Gloves i Summer ??? Why i will not if my stock is Over, i will not replenish in summer that’s very easy to understand
Seller_GgRmoDHz4yPsp
Most of the case we are getting calls from customer stating that they didn’t get any call from ATS .at the same time tracking details updated as "Customer Rejected " . if the customer contact amazon customer support they will advice reorder the items. at the same time seller will lose the shipping charge ,packing charge ,labour ,time etc…
