How to select keywords for PPC compaign? Sharing experience.

Sharing thoughts on selecting keywords for PPC advertising, with illustrations for reference. If you find anything inappropriate, please feel free to point it out.

● In the bestselling and new arrival categories, select the top 5 to6 products with the highest similarity to your own, totaling 10-12 product ASINs.

● Investigate the keywords for these products and identify keywords with traffic ratio ranking in the top 100 and a conversion rate lower than 50%. Create a keyword list from these keywords. Having keywords with the top3 ASIN conversion rate lower than 50% ensures decent conversions even for products ranked lower.

● Eliminate keywords beyond the top 10,000 in ABA ranking and those with a purchase rate lower than 1%.

By periodically searching for keywords in this way, you can acquire the latest high-traffic, highly relevant, and conversion-assured keywords.

After placing PPC advertising, you can check your sponsor ad rank and organic rank of different keywords, and adjust from broad match to exact match based on sale performance.