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Seller_MhRTcqf6myoxg

Strikethrough price discount or coupon

Hi all. Is there any guidance, data or stats whether discounting with strikethrough or coupon is more effective? Assume the discount value is the same whether it is $3 discount or 20% coupon. Your thoughts please ...

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Seller_MhRTcqf6myoxg

Strikethrough price discount or coupon

Hi all. Is there any guidance, data or stats whether discounting with strikethrough or coupon is more effective? Assume the discount value is the same whether it is $3 discount or 20% coupon. Your thoughts please ...

10
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2 replies
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Seller_c9lY8wF1Vo61O
In reply to: Seller_MhRTcqf6myoxg's post

As per my experience, if you directly decrease the price- Amazon increases visibility of your product for some time (24-48 hrs). Then if the customers start buying it, it keeps on increasing visibility due to sales.

On the other hand, if you give Coupon, it will show a green box with coupon, it helps to increase CTR. But your listing has to be convincing enough to bring sales.

Moreover, please note that you will be charged with $0.6/coupon claim and the Claim Percentage is averagely 30%, whereas the price reduction may affect deal prices if you opt any deal in future.

Regards

Aditya (Bookkeeper)

30
user profile
Manny_Amazon
In reply to: Seller_MhRTcqf6myoxg's post

Hi @Seller_MhRTcqf6myoxg ,

It looks like one of our seasoned sellers, @Seller_c9lY8wF1Vo61O was helping you with some thoughts about pricing.

If their response helped you, feel free to mark it as “Most Helpful reply” using the 3 dots in the corner of their post. Just in case others have the same issue, the Most Helpful Reply feature brings the selected response right to the top of your thread. Sellers will be able to see the answer right away as your discussion will have a green check-mark when searched within the forums.

Additionally, you will find the benefits of using each method in the below pages:

Strike-through - Providing a List Price can help customers understand the value of your offer when the List Price is displayed as a strike-through price with discount messaging; this may increase your sales on Amazon.

Coupons - You can offer discounts on a single product or a set of products and enjoy automatic merchandising for your coupon through Amazon.

Regards,

- Manny

00
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Seller_MhRTcqf6myoxg

Strikethrough price discount or coupon

Hi all. Is there any guidance, data or stats whether discounting with strikethrough or coupon is more effective? Assume the discount value is the same whether it is $3 discount or 20% coupon. Your thoughts please ...

85 views
2 replies
10
Reply
user profile
Seller_MhRTcqf6myoxg

Strikethrough price discount or coupon

Hi all. Is there any guidance, data or stats whether discounting with strikethrough or coupon is more effective? Assume the discount value is the same whether it is $3 discount or 20% coupon. Your thoughts please ...

10
85 views
2 replies
Reply
user profile

Strikethrough price discount or coupon

by Seller_MhRTcqf6myoxg

Hi all. Is there any guidance, data or stats whether discounting with strikethrough or coupon is more effective? Assume the discount value is the same whether it is $3 discount or 20% coupon. Your thoughts please ...

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Seller_c9lY8wF1Vo61O
In reply to: Seller_MhRTcqf6myoxg's post

As per my experience, if you directly decrease the price- Amazon increases visibility of your product for some time (24-48 hrs). Then if the customers start buying it, it keeps on increasing visibility due to sales.

On the other hand, if you give Coupon, it will show a green box with coupon, it helps to increase CTR. But your listing has to be convincing enough to bring sales.

Moreover, please note that you will be charged with $0.6/coupon claim and the Claim Percentage is averagely 30%, whereas the price reduction may affect deal prices if you opt any deal in future.

Regards

Aditya (Bookkeeper)

30
user profile
Manny_Amazon
In reply to: Seller_MhRTcqf6myoxg's post

Hi @Seller_MhRTcqf6myoxg ,

It looks like one of our seasoned sellers, @Seller_c9lY8wF1Vo61O was helping you with some thoughts about pricing.

If their response helped you, feel free to mark it as “Most Helpful reply” using the 3 dots in the corner of their post. Just in case others have the same issue, the Most Helpful Reply feature brings the selected response right to the top of your thread. Sellers will be able to see the answer right away as your discussion will have a green check-mark when searched within the forums.

Additionally, you will find the benefits of using each method in the below pages:

Strike-through - Providing a List Price can help customers understand the value of your offer when the List Price is displayed as a strike-through price with discount messaging; this may increase your sales on Amazon.

Coupons - You can offer discounts on a single product or a set of products and enjoy automatic merchandising for your coupon through Amazon.

Regards,

- Manny

00
Follow this discussion to be notified about new activity
user profile
Seller_c9lY8wF1Vo61O
In reply to: Seller_MhRTcqf6myoxg's post

As per my experience, if you directly decrease the price- Amazon increases visibility of your product for some time (24-48 hrs). Then if the customers start buying it, it keeps on increasing visibility due to sales.

On the other hand, if you give Coupon, it will show a green box with coupon, it helps to increase CTR. But your listing has to be convincing enough to bring sales.

Moreover, please note that you will be charged with $0.6/coupon claim and the Claim Percentage is averagely 30%, whereas the price reduction may affect deal prices if you opt any deal in future.

Regards

Aditya (Bookkeeper)

30
user profile
Seller_c9lY8wF1Vo61O
In reply to: Seller_MhRTcqf6myoxg's post

As per my experience, if you directly decrease the price- Amazon increases visibility of your product for some time (24-48 hrs). Then if the customers start buying it, it keeps on increasing visibility due to sales.

On the other hand, if you give Coupon, it will show a green box with coupon, it helps to increase CTR. But your listing has to be convincing enough to bring sales.

Moreover, please note that you will be charged with $0.6/coupon claim and the Claim Percentage is averagely 30%, whereas the price reduction may affect deal prices if you opt any deal in future.

Regards

Aditya (Bookkeeper)

30
Reply
user profile
Manny_Amazon
In reply to: Seller_MhRTcqf6myoxg's post

Hi @Seller_MhRTcqf6myoxg ,

It looks like one of our seasoned sellers, @Seller_c9lY8wF1Vo61O was helping you with some thoughts about pricing.

If their response helped you, feel free to mark it as “Most Helpful reply” using the 3 dots in the corner of their post. Just in case others have the same issue, the Most Helpful Reply feature brings the selected response right to the top of your thread. Sellers will be able to see the answer right away as your discussion will have a green check-mark when searched within the forums.

Additionally, you will find the benefits of using each method in the below pages:

Strike-through - Providing a List Price can help customers understand the value of your offer when the List Price is displayed as a strike-through price with discount messaging; this may increase your sales on Amazon.

Coupons - You can offer discounts on a single product or a set of products and enjoy automatic merchandising for your coupon through Amazon.

Regards,

- Manny

00
user profile
Manny_Amazon
In reply to: Seller_MhRTcqf6myoxg's post

Hi @Seller_MhRTcqf6myoxg ,

It looks like one of our seasoned sellers, @Seller_c9lY8wF1Vo61O was helping you with some thoughts about pricing.

If their response helped you, feel free to mark it as “Most Helpful reply” using the 3 dots in the corner of their post. Just in case others have the same issue, the Most Helpful Reply feature brings the selected response right to the top of your thread. Sellers will be able to see the answer right away as your discussion will have a green check-mark when searched within the forums.

Additionally, you will find the benefits of using each method in the below pages:

Strike-through - Providing a List Price can help customers understand the value of your offer when the List Price is displayed as a strike-through price with discount messaging; this may increase your sales on Amazon.

Coupons - You can offer discounts on a single product or a set of products and enjoy automatic merchandising for your coupon through Amazon.

Regards,

- Manny

00
Reply
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