According to the Amazon Policy on Reference Prices, the Reference Price, such as a List Price (for example, a Manufacturer's Suggested Retail Price or MSRP) should be provided to represent the price at which you have recently made or intend to make substantial sales of the product in question.

It is important this price remains current and up to date.

If you do not have a ready-to-provide List Price, a possible value could be the first price at which you offered or will offer the product.

A Was Price is automatically computed and changes over time. The Was Price is determined using the 90-day median price paid by customers for the product on Amazon. We exclude prices paid by customers for the product during a limited time deal.

When creating Deals and Promotions, keep in mind your discounts match the requirements and eligibility in relation to your prices.

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