Hello everyone,

I’m Fahad Mohammad, and I manage the Amazon account for Ankit School Uniforms. Building and managing a strong brand on Amazon is essential for long-term success. Your brand is more than just a logo or a name—it's the promise you make to your customers and the experience you deliver.

Here are some key strategies for effective brand management on Amazon:

Consistent Branding: Ensure your brand identity is consistent across all product listings, images, and descriptions. This includes using a uniform tone of voice, color schemes, and visual elements.

Enhanced Brand Content (EBC): Utilize Enhanced Brand Content to create visually rich and informative product pages. EBC allows you to showcase your brand story, highlight key features, and differentiate your products from the competition.

Brand Registry: If you haven’t already, consider enrolling in Amazon’s Brand Registry. This provides you with access to powerful tools like A+ Content, Sponsored Brands, and protection against counterfeiters.

Customer Engagement: Engage with your customers by responding to reviews and questions. Show that you care about their experience, and use their feedback to improve your offerings.

Off-Amazon Marketing: Strengthen your brand by leveraging social media, email marketing, and other channels to drive traffic to your Amazon listings. A strong presence outside Amazon can help build trust and attract more customers.

Monitor Brand Performance: Regularly review your brand’s performance metrics, such as customer feedback, return rates, and sales trends. Use this data to make informed decisions and refine your strategy.

What strategies have you found effective in managing and growing your brand on Amazon? Let’s discuss and share our experiences to help each other succeed in building strong, recognizable brands.

Hi,

I noticed most of the product listings have a video that captures product images, some text, and amazon music in the background. I am trying to make some using Video Builder, but the video duration for the templates I am getting is a maximum of 15 seconds, whereas many listings have videos of up to a minute or two.

Can someone please help?

Hello from Amazon Brand Registry Support,

My name is [ ]and it's my pleasure to assist you today.

I understand your concern regarding the brand registry application. I realize the importance of this case has been to you.

Brand Name: [ ]

Please be informed that your Brand Registry application has been declined as we have identified the trademark from your application as related to a brand that is already enrolled in Brand Registry.

To access the enrolled brand, we recommend that you contact the brand administrator who may add you to the enrolled brand as an authorized user and may also add any additional trademarks to the brand's profile.

NOTE : As the current application has been already declined, we are unable to reverse the decision.

I appreciate your understanding in this matter. Have a nice day!

I hope I was able to address your concern. If you have any additional information or questions regarding this case, please feel free to reopen it. Please help us improve our service levels by letting us know if you were satisfied with the support provided: