Black Friday or no Black Friday and Optimization or no Optimization, is not what sells your product. With over 9.7 million registered sellers on the site offering over 600 million different products, why do the buyers want your product. Hopefully it is a product that buyers want and need.

Then we need to go in step further as there are different classes of products.

- Consumables: Is your product one that buyers will come back and bye every two weeks?

- Gifts- Is your product one that buyers will buy for others, with the main idea of the item being something that someone else may like?

- Personal Desire: Is your product one that a buyer buys for themself, either buying it on impulse or using deferred gratification, saving up for the item?

- Seasonal: Is your product geared for a specific season, or event that happens annually during the year?

All of these have an impact on sales and should be considered before purchasing an item to sell.