Can i use my DBA business name for storefront?
Hi,
I am looking into registering my business as "my name LLC" and use my brand name as DBA. But I am not sure if amazon will change my brand name to "my name LLC" instead of the brand name that I have right now.. Or can they let me use my DBA for the store/brand name once I submit my documents for AGL..
Please let me know, thank you so much in advance!
Can i use my DBA business name for storefront?
Hi,
I am looking into registering my business as "my name LLC" and use my brand name as DBA. But I am not sure if amazon will change my brand name to "my name LLC" instead of the brand name that I have right now.. Or can they let me use my DBA for the store/brand name once I submit my documents for AGL..
Please let me know, thank you so much in advance!
3 replies
Dougal_Amazon
Hello @Seller_RnCA5PZCcMHrQ,
My name is Dougal from the Community Manager Team and I'm hoping I can provide some additional context to Amazon Stores to help answer your question.
Brand Names are "frozen" attributes and cannot be changed (beyond minor details like misspelling). Your Brand Registry brand name is linked directly to your TM.
If you are referring to changing your storefront name via Seller Central Store Details, then no, this change will not effect the brand in Brand Registry.
If you are referring to Amazon Stores in the Amazon Ads Console, that is linked to the brand enrolled in Brand Registry and would need to match.
Please let me know if I misinterpreted your question or if you have any follow up questions.
Best,
Dougal
