The Customer review insights tab helps you launch highly rated products by analyzing reviews to better understand customer preferences, current trends, and specific features that must be prioritized.

As part of the Product Opportunity Explorer tool, the Customer review insights tab allows you to understand customer review trends in the following ways:

• Positive and negative review snippets: Identify which product features customers like, dislike, or feel are missing, by analyzing customer review snippets sorted by how often the features are mentioned.
• Impact of product features on ratings: Find out how much each product feature impacts its overall star rating, either positively or negatively.
• Benchmarking and improvement opportunities: Compare customer feedback and feature satisfaction for your products with any ASINs, including bestsellers.

To use the tool, go to Product Opportunity Explorer.

You can also follow these steps to access the Customer review insights tab:

1. Sign in to your Seller Central account.
2. From the Growth drop-down menu, select Product Opportunity Explorer.
3. To search for an ASIN, type the keyword next to Search by keyword or ASIN, and select the relevant ASIN.
4. Go to the Customer review insights tab.

To learn more, watch our Seller University video.