A Brand Authorization letter for Amazon is a document where a brand owner officially permits a third-party seller to sell their products on the Amazon India marketplace. This gives the third-party seller the legal right to use the brand name and intellectual property to list and sell items on their behalf.

Key points that should be included in the letter:

• Brand owner information: Legal name of the brand owner, contact information, and Amazon seller account details;
• Authorized Seller Information: Legal name of the seller, contact info, and Amazon seller account details;
• Authorized products: Specific list of products, including product codes and descriptions;
• Terms and conditions: Duration of authorization and intellectual property usage guidelines;
• Signature and date;
• Explanation as to why the Authorization letter is needed.

For more important details, including the format needed to submit supporting documents (e.g. PDF, Letterhead from the company holding the rights) and what is NOT acceptable as a Letter of Authorization (e.g. invoices, inventory documents), click HERE: Letter of Authorisation