Brand Registry Denied after Appeal
Hi,
I registered a trademark and applied for the Amazon brand registry but got denied for abusive conduct, but they did not say what the problem was. But on case ID: 12933044361 they inform me this:
"We will not be able to reinstate the brands now.
Unfortunately, our decision is final for now.
However, if at any point in the future, our system identifies that the brand is no longer abusive, then we will establish communication with you to resume the enrollment application process/add the user to the brand."
Brand Registry Denied after Appeal
Hi,
I registered a trademark and applied for the Amazon brand registry but got denied for abusive conduct, but they did not say what the problem was. But on case ID: 12933044361 they inform me this:
"We will not be able to reinstate the brands now.
Unfortunately, our decision is final for now.
However, if at any point in the future, our system identifies that the brand is no longer abusive, then we will establish communication with you to resume the enrollment application process/add the user to the brand."
2 replies
Seller_rI7BZIczK8iAC
Amazon never deveals the reasons for abusive conduct. That could be many things: getting free products for reviews and ratings as customer, paying for ratings/reviews for you or other sellers, giving bad ratings to other sellers, buying the stock of competitors, clicking the ads of other sellers, hijacking branded listings, edit listings that you didn't create, attempt to take over listings, selling fake products on other's listing, introducing forbidden backend keywords in competitors listing aiming the deactivation of it..... and many more.
Be happy if JUST the brand registry is denied and you didn't get your account suspended.
Dougal_Amazon
Hello @Seller_brlicR90LzIvK,
My name is Dougal from the Community Manager Team. Apologies for the delay in my response as I was out of the office and am catching up. As @Seller_rI7BZIczK8iAC mentioned, Brand Registry typically does not disclose a lot of information around the denial reason as per their policy.
However, I have worked on many seller cases with Brand Registry here and have some insights/ potential reasons that may help.
Typically when sellers receive this messaging it could mean 2 things:
- The seller themselves has engaged in abusive conduct
- The trademark/brand is abusive.
For 1. If sellers have been selling for awhile, some sellers will have Account Health metrics they will need to work on, or have other selling accounts they opened in the past/present that in bad standing. (deactivated, terminated, not meeting account health metrics, unresolved claims, etc.)
If you are a new seller and do not fall under all things listed in 1, the reason for decline could be for reason 2.
For 2. Trademark reason, if sellers are working with an attorney or agent that violates United States Patent and Trademark Office (USPTO) rules and policies, this will prevent you from enrolling in Brand Registry.
If you’re working through an intermediary, rather than directly with a U.S. licensed attorney, to seek a U.S. trademark registration or enrollment into Brand Registry, your application may be subject to additional investigation by Amazon and the USPTO.
Please check whether your attorney is a subject to an Order for Sanctions from the USPTO or listed on Potentially Misleading Solicitations. If you’re concerned about the validity of your application or the conduct of involved parties, please consult with a new private U.S. attorney to review your application.
If you review 2 and are sure that your attorney is not sanctioned by USPTO or Amazon, please appeal your case and apply again.
Looking at the the case ID you provided, some related cases I found as well as the brands themselves, I want to mention that the above applied to the BRAND and that includes other sellers that represent the brand as well.
I understand this was A LOT of information and I'm happy to answer any questions if you have any. Thank you!
Best, Dougal
