We recently launched Rufus, an AI-powered shopping assistant that helps customers make informed purchase decisions, to a subset of customers in Amazon’s India mobile app.

Rufus is trained on Amazon’s product catalogue, customer reviews, community Q&As, and information from across the web to help answer customer questions on shopping needs and products, provide comparisons and make recommendations.

Rufus launched in beta to a subset of mobile app customers and will roll out to additional customers in India in the coming weeks. Customers in the US have already asked Rufus tens of millions of questions, and we are excited to introduce it here too.

Over the past year, we have introduced a number of new generative AI-powered capabilities on Amazon’s store. This includes tools to list new products and leverage AI-generated summaries to quickly digest large numbers of product reviews. We will continue to test new features as we invest in Gen AI across all of our businesses.

To learn more about Rufus, go to About Amazon.