Boost Your Sales on Amazon! 🛍️
Hey there fellow sellers!
Are you ready to take your Amazon sales to the next level? We've got some awesome tips and strategies to share with you! 💡
First off, have you checked out the latest Seller University video? It's packed with valuable insights on how to advertise your products effectively. 📣
Here are some key areas you might want to focus on: 🔍
- Pricing and Shipping: Stay competitive with your pricing and consider offering shipping incentives.
- Prime Fulfilment: Leverage FBA to make your offers eligible for Prime and free shipping.
- Promotions: From discounts to free shipping, explore various promotional offerings to attract buyers.
- Advertising: Take advantage of Sponsored Products to promote your listings.
- Great Product Details and Descriptions: Craft compelling descriptions that highlight your product's benefits.
- Clear, High-Quality Images: Visuals matter! Make sure your product images are top-notch.
- Enhanced Brand Pages: Registered brand owner? Customize your product page to stand out.
- Effective Placement: Ensure your products show up in the right categories for easy discovery.
- Customer Service: Great service leads to happy customers and positive feedback.
- Listing Internationally: Expand your reach by listing on Amazon stores around the world.
- Exporting Inventory for International Buyers: Opt into FBA Export to grow your international business effortlessly.
Let's discuss these strategies and share our experiences to help each other succeed! 🌟 Drop your thoughts below.
Have a great week ahead! Ezra
Boost Your Sales on Amazon! 🛍️
Hey there fellow sellers!
Are you ready to take your Amazon sales to the next level? We've got some awesome tips and strategies to share with you! 💡
First off, have you checked out the latest Seller University video? It's packed with valuable insights on how to advertise your products effectively. 📣
Here are some key areas you might want to focus on: 🔍
- Pricing and Shipping: Stay competitive with your pricing and consider offering shipping incentives.
- Prime Fulfilment: Leverage FBA to make your offers eligible for Prime and free shipping.
- Promotions: From discounts to free shipping, explore various promotional offerings to attract buyers.
- Advertising: Take advantage of Sponsored Products to promote your listings.
- Great Product Details and Descriptions: Craft compelling descriptions that highlight your product's benefits.
- Clear, High-Quality Images: Visuals matter! Make sure your product images are top-notch.
- Enhanced Brand Pages: Registered brand owner? Customize your product page to stand out.
- Effective Placement: Ensure your products show up in the right categories for easy discovery.
- Customer Service: Great service leads to happy customers and positive feedback.
- Listing Internationally: Expand your reach by listing on Amazon stores around the world.
- Exporting Inventory for International Buyers: Opt into FBA Export to grow your international business effortlessly.
Let's discuss these strategies and share our experiences to help each other succeed! 🌟 Drop your thoughts below.
Have a great week ahead! Ezra
36 replies
Seller_IQo80d99W2DzP
@Ezra_Amazon
I note you say: Hey there fellow sellers!
So do you also Sell on Amazon?
If you do, then you must know a lot of the many many issues Amazon need to rectify, that often Sellsrs waste hours to try and resolve.
That time, if not wasted, by Amaaon, could be used to actually boost sales, by adding new items, etc.
But instead, hours and many emails to SS wasted, and usually get nowhere!
Seller_P0DFFb2RGfOEI
Yeah, we have to pay amazon even more to get sales, when they hide my products in irrelevant categories, and then charge me fees for products that mine are not, and then I have to inflate the prices to cover the incorrectly asscoated fees. Cheers Jeff!!
Seller_hk02yt1EBBFen
If we're considering Fulfillment by Amazon (FBA), there are numerous disadvantages and discriminatory practices when it comes to search results and sales compared to Fulfillment by Merchant (FBM). I avoid FBA due to the high incidence of fraudulent returns, which I rarely encounter with FBM. For instance, with FBA, out of 30 sales, approximately 5 were returned without any valid reason, returned used, wrong reaons as do not match description, etc 100% fake reasons, you dont know if its a competitor or else, whereas with FBM, I had no returns for the same product and i am still selling on FBM with zero return requests in the last 12 months!
For a small business, FBA isn't a safe model, especially when profit margins are eroded by fraudulent FBA returns. People often swap their old products with new ones and then return them for refunds. Furthermore, returns are seldom inspected, and refunds are issued by Amazon before the item is even received, indicating that Amazon doesn't prioritize seller concerns.
I fully understand that not everyone might face these issues, and experiences may vary based on what you're selling. However, with products like electronics and gadgets, etc, FBA isn't a reliable model.
Great customer service is questionable where you offer utterly bad Seller support for businesses!
Seller_QUPEOtDr8uN14
I am finding that when I list a book or CD as 'collectable' because it is signed by the creator, it becomes invisible to searches unless the potential buyer very specifically looks for 'collectable' items, which I suspect most do not do
Seller_EkGoiphKgUnUI
While your post is meant to be "helpful", I'm sure that you can see the many problems people are describing need to be resolved first.....
I've personally got a growing Ebay store despite not actually wanting to sell on that platform anymore, solely because of the number of bad returns we receive, listings that randomly get discontinued leaving us with dead stock etc
And international sales are a big no-no for me, having had a return due to transport damage of a rare lego collectible, where I had to refund ALL of the additional shipping costs the customer paid, and the reimbursement for it not being my fault didnt even cover my costs of goods.... No thank you, I'll sell internationally on Ebay through GSP with full insurance, ensuring my sale is fully protected. Many people may not see in their sales, that if there is an international sale possible that will get you the profit you want, Amazon will already have listed your same product internationally and will buy your item from you and ship it to the customer, keeping any additional profit. Id rather sell at my listed price to Amazon and let Amazon do what they want with it, than pay Amazon more to do the same thing with me as the international seller... plus, the international returns are then Amazon's to deal with...
You mention effective placement?!? Im sick and tired of listings such as soft toys categorised as PS5 games so under performing. Its impossible to get the message to SS that theres clearly an issue and a fault, but just get the template nonsense about me not being the brand owner...
Seller_AVteysPitiEJq
Amazon could boost my sales by stopping buyers leave 1 star ratings without actually leaving a review and they could boost my sales by allowing sellers to appeal product reviews and the ability to reply to a bad product review.
I don't understand why Amazon allow this as it's not helping their sales either - if I don't sell the product that has been killed off by a one star, Amazon get no fees either.
In fact, a killed off ASIN get zero stocked and the product gets listed elsewhere.
Seller_sdciVpJlMHpt3
Amazon could boost my sales by removing the enforced 'free' returns which now means that buyers can purchase whatever they like, then return it all at absolutely no cost to themselves. Meanwhile we have to cover the outbound and return postage of all 'free' returns, so each return now costs us about £7, instead of £3.50.
We have had to increase prices to cover the additional label fees paid to Amazon, so lots of products just aren't competitively priced.
What's the point of ending sending items, when an item makes a profit of £2, and a buyer purchases 2 different sizes. You know at least one will be coming back
If the buyer keeps one you have made a loss £1.50 (£2 profit minus £3.50 return charge). If a buyer returns both (usually with separate labels) you have made a loss of £11.50 (Outbound postage plus 2 x £3.50 return charge).
Returns often come back unsaleable on here as well.
Also you could boost my sales by,
- Allowing me to correct inaccurate bullets
- Allowing me to change pictures to better or relevant ones
- Having a seller support department that could actually resolve the most basic of issues
- Having a process to change product detail pages where sizes/products are incorrect (we have thousands of items which we can't even list on Amazon as the information on the catalogue page is just plain wrong e.g. a size 10 garment listed as a size 14)
- Not suppressing products then telling me I don't have the authority to correct the information you have told me is wrong
- Not blocking products with 'potential price error' when Amazon themselves are selling for the same price or similar, or the same product in a different size has no issue
Seller_7pTs15IYXmTOB
We can only boost sales if we have a catalogue that makes sense and if amazon promotes their website.
1. Listings are either incomplete or riddled with inaccurate information and images.
2. As someone has rightly mentioned about, several pricing features are harming our business. The competitive pricing is almost always inaccurate! You are not offering basket if our pricing doesn't match your competitive pricing. One eg. A MINI-SIZE unit will be priced lesser than FULL-SIZE unit. Your competitive pricing puts full-size and mini size as one pricing and denies basket based on such wrongful information. The pricing features are grossly inaccurate. We pay a price for amazon inaccuracies. We are losing basket, sales because it is affecting your already dysfunctional search engine.
3. Yes, your search engine is totally broken, dysfunctional. Fix it! That would boost sales.
4. Amazon must advertise the platform effectively, from the subscriptions we pay. Google search is NOT bringing up our listings, unless we type amazon next to it, due to poor or non existing advertising. What is the point in making us advertise on amazon at exorbitant rates when you are not promoting your website adequately?
5. We need FUNCTIONAL seller support who have at least remote interest in amazon and in our business.
6. Your various multiple charges to your seller, needs to be kept under serious check so that we could be competitive on our pricing. If you charge us heavily, we cannot offer competitive price. It is just basic common sense.
7. Offer us discounted same and next day postage and you would see a huge shift in customer base wanting goods same and next day. We could also pass our savings to them by competitively pricing goods.
Amazon, the seller support, particularly the brand registry and catalogue teams need to pull their weight to boost sales. Sellers cannot boost sales, on their own. There is nothing more we can do than what we are doing now. In fact we are compensating for amazon's inadequacies and paying a heavy price to get things moving. Yes, we are not doing a business anymore, we are moving goods, at marginal profit and it is a sad story.
Seller_lHoPNNfn6QD7X
LISTEN AMAZON! Amazon could increase my sales by eliminating the removal of listings labelled as potential price errors for second-hand books, as well as lifting the restriction on listing used items that require brand owner approval. Once a book has been purchased, the publisher no longer has rights over resale, so approval should not be necessary.
Seller_YcVj3IObF7ZOZ
Hi Ezra I to tried to list a number of items a few days ago , that the EAN was not in the Amazon catalogue .Filled all the details of the product and still not listed
one EAN is 4983608484761 could you please investigate.
As you say "Are you ready to take your Amazon sales to the next level?" have you ever tried personally to list things ? not easy for MANY Sellers as you think who have to waste time to resolve !
Seller_3Bellp4jUVZBD
Boost your sales on Amazon, so that robot can later destroy them at will.
