Declined Brand Registry because of Abusive Conduct
"Abusive conduct" - that sounds pretty terrible, doesn't it? My application for Brand Registry was declined for this reason as a "final decision" and a note that "new appeal request may be declined". I do not have any idea what was seen as abusive conduct. I am a brand new seller, just beginning to step into the Amazon Seller program with nothing but the best intentions of conforming with Amazon's policies for best performance and cooperation. I have a bad feeling that some automated system mistakenly flagged this. Is there a human I could talk with who could clear this up? I'm eager to step into Amazon's recommended marketing practices to ensure my best performance. Thank you!
5 replies
Sandy_Amazon
Hello @Seller_wesW0vTIczUBg
It's nice to chat with you again here on forums. Thank you for raising this question as I understand Brand registry decline reasons could be very broad.
while I am unable to determine the exact reason your application was denied, I am able to offer some common pitfalls with sellers that receive this message from brand registry.
Typically when sellers receive this messaging it could mean 2 things:
- The seller themselves has engaged in abusive conduct
- The trademark/brand is abusive.
For 1. Some sellers will have Account Health metrics they will need to work on, or have other Amazon accounts they opened in the past/present that in bad standing. (deactivated, terminated, not meeting account health metrics, unresolved claims, etc.) This includes buyer accounts as well.
If you do not fall under all things listed in 1, the reason for decline could be for reason 2.
For 2. Trademark reason, if sellers are working with an attorney or agent that violates United States Patent and Trademark Office (USPTO) rules and policies, this will prevent you from enrolling in Brand Registry.
If you’re working through an intermediary, rather than directly with a U.S. licensed attorney, to seek a U.S. trademark registration or enrollment into Brand Registry, your application may be subject to additional investigation by Amazon and the USPTO.
Please check whether your attorney is a subject to an Order for Sanctions from the USPTO or listed on Potentially Misleading Solicitations. If you’re concerned about the validity of your application or the conduct of involved parties, please consult with a new private U.S. attorney to review your application.
If you review 2 and are sure that your attorney is not sanctioned by USPTO or Amazon, please appeal your case and apply again.
I understand this was a lot of information and I'm happy to answer any questions if you have any.
Best,
Sandy
