Do page views matter?
In the inventory seller hub I notice there is a "page views" and wonder if it matters. For example Widget #1 gets 5,000 page views and Widget #2 gets 5 views.
Does that indicate potential sales? What say you?
Do page views matter?
In the inventory seller hub I notice there is a "page views" and wonder if it matters. For example Widget #1 gets 5,000 page views and Widget #2 gets 5 views.
Does that indicate potential sales? What say you?
4 replies
Seller_i6S8knzW6zU6Z
Hi @Seller_wM0nLLkM8WJfx!
According to the "Category insights" section at Marketplace Product Guidance, Amazon actually looks at several metrics together:
- Page visits ("glance views")
- Number of units sold
- Search-to-purchase ratio (how many views turn into actual purchases)
- Return ratio
The "Sales Trend FAQ" at Sales Trend FAQ adds some interesting context. While page views show customer interest, what really matters is how many customers end up buying the product. The help page mentions that higher sales "can help drive an item's popularity and visibility in search rankings."
So while the difference between your Widget #1 (5,000 views) and Widget #2 (5 views) shows varying levels of customer interest, page views alone might not tell the whole story about potential sales. It's just one piece of the puzzle!
Best regards, Michael
Seller_Joe8w9a9qu6pw
Page views in Seller Central refer to the number of times your product detail page is visited. While high page views can indicate interest, they don’t always translate into sales.
For example, imagine two coffee mugs
Mug #1 gets 5,000 page views but only 10 sales.
Mug #2 gets 500 page views but 50 sales.
Even though Mug #1 has more traffic, its conversion rate is low. This could be due to poor pricing, weak images, bad reviews, or an unoptimized listing. Meanwhile, Mug #2 has fewer views but a high conversion rate, meaning people who visit the page are actually buying.
How Sales Happen on Amazon
Sales depend on multiple factors
Organic or PPC traffic brings shoppers to your page.
Listing quality (images, copy, reviews, price, A+ Content) influences their decision.
If the offer is attractive, they buy. If not, they leave—adding to your page views without conversions.
Why Page Views Matter & How to Use Them
We always aim to increase page views because the more people see your product, the more potential sales you get.
For example, if you have 5,000 page views with a conversion rate of 8%, your sales would be
5,000×(8100)=400 sales5,000 \times \left(\frac{8}{100}\right) = 400 \text{ sales}5,000×(1008)=400 sales
If you double your traffic to 10,000 page views, and your conversion rate stays at 8% or increases to 9%
At 8% conversion rate 10,000 × (8/100) = 800 sales
At 9% conversion rate 10,000 × (9/100) = 900 sales
Now, let’s factor in advertising costs.
If your CPC (Cost Per Click) is $0.80, and you got 10,000 page views through ads, your total ad spend would be
10,000×0.80=8,000 dollars10,000 \times 0.80 = 8,000 \text{ dollars}10,000×0.80=8,000 dollars
If your profit per sale is $10, at 800 sales, your revenue is
800×10=8,000 dollars800 \times 10 = 8,000 \text{ dollars}800×10=8,000 dollars
This means you break even. To improve profitability, you need to
Lower your cost per page view (Total Ad Spend ÷ Page Views).
Improve listing quality (better images, stronger titles, competitive pricing, and A+ content) to get more conversions.
Optimize PPC targeting so you attract the right audience at a lower cost.
Page views alone don’t guarantee sales, but when combined with a strong conversion rate and optimized ad spend, they become a powerful growth metric.
it went long i just love to explain and speak performance when it comes to amazon Advertising/Sales
Seller_LVZcgxAgZ2xBv
It's a signal to Amazon, but as others have said the metric that really matters is the conversion rate ("unit session percentage" or something like that in business reports). That will depend on price, availability images, A+, reviews, and many other factors on the product's detail page.
Seller_Ha6JyVvDK6Ybs
No page views equals no sales just like no buy box button also means no sales and these listings it is usually better to list that item on another platform than waste time on dead listings.
