Hello @Seller_6eG9UEPogKHCo,

Thank you for reaching out. This is all due to the new Law with The Inform Act. Amazon takes your data privacy and security very seriously. We employ strict security measures to protect your confidential information to avoid any unauthorized access. We handle your personal information in accordance with the Amazon.com Privacy Notice.

To answer your question directly: How does Amazon protect my information?

Amazon takes your data privacy and security very seriously. We employ strict security measures to protect your confidential information to avoid any unauthorized access. We handle your personal information in accordance with the Amazon.com Privacy Notice.

What information about my business does Amazon share with customers?

To ensure that customers have the best information at their disposal when making shopping decisions, Amazon already maintains a seller profile page on Amazon.com for each seller, including their name, address, optional customer-service phone number, and a link to our Buyer-Seller Messaging chat service. Because this page satisfies some of the new requirements under the INFORM Consumers Act, we are not making any changes.

To comply with the new law, we will begin notifying customers in shipping confirmation emails when an item in their order was supplied by a different seller than the seller they ordered from, and provide a link to the supplying seller’s profile page in the customer’s order-history invoices. This will mainly occur for sellers who have not opted out of FBA’s virtual tracking program. For more information, go to FBA virtual tracking FAQ.

For more detailed information on this please direct your attention to the About the Inform consumers Act.

Please let me know if you have additional questions.

Cheers,

Micah