Change a product's brand, from old brand to new brand
I have a question about changing/switching the registered brand name of my product on Amazon. Let me explain, using a hypothetical example:
I currently sell 1 product on Amazon, which I have brand registered under the brand name, let's say “The Writing Pen.”
I now want to develop more products, not just pens, but also copy books and rulers etc. Going forward, I will brand these new products under the name “The Stationary Shop” and that will be my main brand name for my variety of products. I will register the name 'The Stationary Shop' with Amazon Brand Reg.
My question is: How can I move/rebrand my first product, branded 'The Writing Pen' to part of this new brand “The Stationary Shop.” I’d like to do this for consistency and so that so that it appears along with the other products in "The Stationary Shop's" brand storefront.
If anyone can offer advice or has experience with this I’d love some advice.
Tks a million!
Change a product's brand, from old brand to new brand
I have a question about changing/switching the registered brand name of my product on Amazon. Let me explain, using a hypothetical example:
I currently sell 1 product on Amazon, which I have brand registered under the brand name, let's say “The Writing Pen.”
I now want to develop more products, not just pens, but also copy books and rulers etc. Going forward, I will brand these new products under the name “The Stationary Shop” and that will be my main brand name for my variety of products. I will register the name 'The Stationary Shop' with Amazon Brand Reg.
My question is: How can I move/rebrand my first product, branded 'The Writing Pen' to part of this new brand “The Stationary Shop.” I’d like to do this for consistency and so that so that it appears along with the other products in "The Stationary Shop's" brand storefront.
If anyone can offer advice or has experience with this I’d love some advice.
Tks a million!
4 replies
Seller_f4a7xAPCCSMqD
Unfortunately, it is against Amazon's brand name policy to change the brand name on a listing after it is created with the only exception being to fix a small typo. Your only option is to create a new listing for the product with the new brand name.
Jim_Amazon
Hi @Seller_3ZVxCkeiC61NS
I just wanted to hop in here and echo what @Seller_f4a7xAPCCSMqD said!
You will have to create a new listing IF you want to have the brand name changed. I'm going to attach a couple help pages that provide a bit more information around all this!
Let me know if you have any questions!
-Jim
