Hello, I've been paying for Ads (Sponsored Products) continuously.. getting more than enough impressions... "clicks" depends on how high is my bid obviously but almost zero conversion rate. Even now, I have negative balance in my amazon account from past 1 month because I am spending more on advertisement than total sales :(

I am very curious to know where my ads are being placed.. why I am not getting any sales even after paying for Ads?

And I found very strange results... my products are being displayed in my city.. the city where they're manufactured.. I am very confused... am I paying to attract customers or to showcase my products to new vendors / competitors from the same market to come and list similar make / looking products in lower prices? Am I paying for advertisement to sell my products or to land more sellers over here? Someone please explain what is going on?

Please check attached screenshot. Amazon search results from my zip code showing my products on top. While they're nowhere visible from other zip codes (from cities where they're sold like Bangalore, Delhi or Kolkata). Here in the screenshot 3 of my products are shown on top of first page from my zip code.

IDK if it's good or allowed to post detailed screenshots over here and I don't care... just do it if it makes you take down my listing or close account. I am here to sell my products and it worth nothing to me if it does not help.

I am investing money to make my products exclusive and to advertise them in market while here amz is showing my products only to competitors from same market where they're originated?

High bids are not the answer. I cant pay Rs 10 or Rs 25 for one click for a product that costs between 500 to 1000. I seek some serious advice and solution please.