What is the best way to start advertising and generating sales?
What is the best way to start advertising and generating sales?
What is the best way to start advertising and generating sales?
What is the best way to start advertising and generating sales?
3 replies
Seller_CW0P5hgbsiqWX
The best way is to start by selling only products buyers want and need. The reason being, they sell themselves.
While Amazon sells advertising, have you noticed that they don't use it for individual products they sell themselves. Amazon wants you, a 3rd party seller, to buy the products knowing all along these two facts which are kept hidden.
1. The lower price offering will always sell before a higher price offering of the same product. Notice Amazon only displays the 3 lowest price offerings to buyers. If buyers want to pay more, they have to make an extra effort to fine the higher price.
2. Advertising will not sells a dead product that no one wants to buy, and if you have a good selling product, it is not necessary. Amazon knows this but ut will never say it. Amazon plays of a seller's desire to succeed in their efforts, and encourages buying some that, "MAY", be effective as a solution to no/slow sales.
Be careful you don't fall into the trap.
Tatiana_Amazon
Hi @Seller_StXzn4mMlZmPL,
There is definitely a lot to discover when it comes to getting started with Amazon Ads. To begin, I would browse through the Amazon Ads Learning Console and the Amazon Ads Help Center. There are tons of wonderful webinars, guides, and articles about the dos and don'ts of advertising.
Before launching your first campaign, you want to ensure you have a good understanding of the different ad types and the metrics used in order to formulate your advertising plan and goals. Here are a few of my favorite resources for that:
Once you have a solid understanding and have framed out your goals, you can start getting ready to launch your first campaigns. However, the first steps don't really start in the Campaign Manager. The first step is ensuring your product pages are perfect:
- Maximize your advertising potential
- Listing improvement recommendations
- ASIN selection and promotion strategies
Once your product pages are perfect, it's time to register and launch your first campaigns:
- Getting started with Sponsored Ads
- Introduction to keywords and sponsored ads
- Introduction to bids and budgets
- Creating your brand foundation on Amazon
These are just a few of my favorite resources, but there is endless education on ads. The main takeaway is to go in with a plan, perfect your ASINs, understand the metrics, and spend time understanding bids and targeting.
I wish you the best of luck in the world of advertising @Seller_StXzn4mMlZmPL! Let me know if you have any specific questions about the information above.
Tatiana
Seller_OqHSOEVnhHq2C
I tripled sales in 2 months with social media post. Must have post submitted 3 to 6 times a day
all platforms
