2% Referral Fee Promotion - Know how to make the most of this promotion
We would like to inform you that effective March 7, 2022, our ongoing promotional 2% selling fee offer will be applicable on the following updated product categories and price bands. We hope that this promotion impacts your business positively and enables you to expand your business on Amazon.in, at a reduced cost of doing business with us.
Fee Waiver Details
| Item Price (In INR) | Product Categories | Promotional Rate |
| 0-300 | Select categories. Click here to view | 2% Selling Fee |
| 301-500 |
Here’s how you can possibly make the best use of this promotion:
- List new products to benefit from the promotion on higher number of products
- Add inventory for existing eligible products to maximize benefit from this offer
- Make your customers excited by considering special offers on your products through Coupons to potentially grow your business
- Consider creating targeted ads through ‘Sponsored Products” so that your products can be easily found by customers. You can start bidding from INR 1 and pay per click.
For more information go to Fee Changes
2% Referral Fee Promotion - Know how to make the most of this promotion
We would like to inform you that effective March 7, 2022, our ongoing promotional 2% selling fee offer will be applicable on the following updated product categories and price bands. We hope that this promotion impacts your business positively and enables you to expand your business on Amazon.in, at a reduced cost of doing business with us.
Fee Waiver Details
| Item Price (In INR) | Product Categories | Promotional Rate |
| 0-300 | Select categories. Click here to view | 2% Selling Fee |
| 301-500 |
Here’s how you can possibly make the best use of this promotion:
- List new products to benefit from the promotion on higher number of products
- Add inventory for existing eligible products to maximize benefit from this offer
- Make your customers excited by considering special offers on your products through Coupons to potentially grow your business
- Consider creating targeted ads through ‘Sponsored Products” so that your products can be easily found by customers. You can start bidding from INR 1 and pay per click.
For more information go to Fee Changes
8 replies
Seller_iVSwUcBCFJfgx
Dear Amazon,
This is not the way you charge a commission, eg. in the apparel category selling price below 500 is a 2% referral fee but above 500 it’s 18%. That’s not how you charge a commission.
If my selling price is Rs. 500 or Rs. 647, I get the same payout. There is no in-between way.
By doing this you force me to limit my production cost to a certain level to sell under 500, else I have to go way high in selling price and you also know that high price = less order and low price = more order
For buyer Rs. 647 and Rs. 500 is a big difference. But for sellers, it’s the same.
Did you come to the Indian e-commerce market for a time pass? Learn from your competitor, how they charge a commission and treat sellers.
Seller_N0XeT5cQ2BzCa
So disappointing to see this change. Earlier the limit was Rs 500/- which has now being brought down to Rs 300/-
It seems amazon doesn’t want small sellers to survive. If i sell item worth 300 or 345 it doesn’t make any difference to me. If i have variations in product with 50 Rs difference then it makes sense for me to discontinue product with higher price.
Didn’t expect this from Amazon. In quest of becoming more and more buyer friendly you are becoming less seller friendly.
Seller_kMzfa5KvBzI8O
Very bad move by Amazon Strategically by increasing ref fee
on the counter side there are new apps (are increasing) which are charging Zero referral fees .
This shift will discourage sellers and sellers will be forcefully out from Amazon
All the hardwork that was done on this marketplace goes on toes.
Seller_Ujqgi4r2IRO5S
Hi Team,
it is really disappointing as you increased the percentage directly from 2% to 17% on T-shirt and small seller like me have to suffer. Because you people deducted the percentage so i have reduced my price also to the buyer as am getting the benefit on amazon as 2% fee so i thought let the buyer also get the benefit. But now i can see Amazon just thinks about his own business and putting us into confusion. Request you kindly reduced the percentage again as it was earlier. As my product is below 400/- Rs and giving export quality tshirt. when we think alot about customer why amazon doesn’t think about us?? Even we are small sellers.
Seller_7UcvYOfcKCvEF
For fashion jewelry Amazon has increased the referral fee from 2% to 22.5% all of a sudden 10X increase and offering no discount on referral on fee. Do Amazon really think that the small business make 10X profits?? Other market places like Flipkart, Ajio, Mesho offering fraction to 0% commission. I think Amazon should fix a reasonable % else pricing competition among the various marketplaces will hijack amazon’s customer base due the higher price offer by the sellers because of the referral fees charged by Amazon.
Seller_osyeeC0olN9Wr
dear seller
we are work on amazon verry low margin to sale big quantity but after this decision we lost our sale. other platfarm continoue their charges but on amazon we lost all sale some few days. this is hearbreaking.
Seller_PrWdNZcudjBV3
Amazon’s charges are such that sellers selling low value items are earning Rs. 0 even after sending Rs.200-300 products. Other platforms are giving me better returns so I m forced to focus on them as I cant earn money on Amazon
