To get started with Amazon Ads, choose one of our advertising products.

• Sponsored Products
• Cost-per-click (CPC) ads that promote individual product listings on Amazon and select premium publisher sites. They boost sales by taking shoppers directly to the product detail page with a single click. Sponsored Products are available to professional sellers, vendors, book vendors, authors, and agencies.

• Sponsored Brands
• Cost-per-click (CPC) ads that showcase your brand logo, a custom headline, and multiple products. You purchase them on a CPC or viewable cost per 1,000 impressions (vCPM) basis. These ads appear in relevant shopping results, driving brand discovery among customers shopping for similar products. Sponsored Brands are available to professional sellers enrolled in Amazon Brand Registry, vendors, book vendors, and agencies.
• Showcase your brand and products through an immersive, multipage Amazon Store. This allows customers to experience your offerings in an engaging shopping journey.

• Sponsored Display
• Helps businesses grow by engaging customers across their purchase journey, both on and off Amazon. This self-service advertising solution allows you to build your brand on Amazon. It enables you to reach customers at multiple touchpoints as they move through the buying process.
• Sponsored Display ads are available to professional sellers enrolled in the Amazon Brand Registry, vendors, authors, and agencies with clients who sell products on Amazon.
• Sponsored Display on Fire TV (beta) allows promoting your apps, movies, and TV shows with self-service display ads on Fire TV. Available to Fire TV app developers, Prime Video Channels, Prime Video Direct publishers, and film distributors.

• Lockscreen Ads
• Lockscreen Ads reach customers on their Kindle devices when they are reading and making eBook purchasing decisions. You select the eBook to advertise and target interests like book genres. These pay-per-click display ads appear on Kindle e-reader and Fire tablet lockscreens, as well as Kindle e-reader home screens. Lockscreen Ads are available at Amazon.com.

Next in the advertising series I will be posting help to determine your Advertising goals.

Thank you, Susan