Same target in different ad campaigns
Hi! I have a number of similar products that share similar search terms. They are not absolutely identical, and this is why they are not a part of variation but different listings. I run different ad campaigns for these products, which have the same target accordingly. I’ve heard 2 different views on this situation. Some experts say the campaigns compete with each other, which increases the amount of ad budget spent. Plus having multiple campaigns with the same target is generally inefficient. Other experts say this approach makes sense, as my bids don’t compete with each other, but only compete with the competitors bid. And that having multiple campaigns with the same target makes sense when the products are not identical, and this allows to get more ‘estate’ in the search results. Does anybody have experience with this and could share feedback on the topic?
Same target in different ad campaigns
Hi! I have a number of similar products that share similar search terms. They are not absolutely identical, and this is why they are not a part of variation but different listings. I run different ad campaigns for these products, which have the same target accordingly. I’ve heard 2 different views on this situation. Some experts say the campaigns compete with each other, which increases the amount of ad budget spent. Plus having multiple campaigns with the same target is generally inefficient. Other experts say this approach makes sense, as my bids don’t compete with each other, but only compete with the competitors bid. And that having multiple campaigns with the same target makes sense when the products are not identical, and this allows to get more ‘estate’ in the search results. Does anybody have experience with this and could share feedback on the topic?
1 reply
Roberto_Amazon
Hello @Seller_rsphq7X7pXC92
This is Roberto. This is a very good question, and I am commenting here so it becomes more visible to other members who may share their experiences.
Have you raised these questions with our Advertising team? If you haven't, you can contact them below:
Advertising Support - Contact Ads Support
Regards,
Roberto
