Hi everyone,

I need some clarity and guidance regarding an issue I'm facing with my Amazon seller account.

I created a seller account around 3 months ago using my personal PAN, as I initially started selling books (which are GST exempt). I listed and sold two books, registered my brand, and also created A+ content for the listings. Sales and reviews have started to build up on this account.

Recently, I obtained a GST registration for my brand. However, since the original seller account was created with my personal PAN, I am unable to update the account with the new GST details. As a result, all ongoing sales are still being reported under my personal PAN.

When I contacted Amazon Seller Support, they informed me that I would need to deactivate my current account and create a new account with the brand name and GST details to proceed.

I’m hesitant to deactivate my existing account, as it has valuable reviews and ratings on my books, as well as completed brand registration and A+ content.

I attempted to create a new seller account and list the same products, but I encountered a conflict error. I'm also unsure how the brand registry and A+ content would transfer to the new account if I go that route.

My questions:

Is there a way to update GST details on an existing account that was initially created with a personal PAN?

If a new account is necessary, is there a way to migrate product listings, reviews, and brand registry to the new account?

How can I resolve the conflict error while trying to list the same products from another account?

Any help or shared experiences would be greatly appreciated!

Thanks in advance.