FBA Sell through ????
Sorry but I do not understand this metric. How do you start selling more and more but it goes from excellent to fair? Shouldn't it get better the more you sell? Just confusing metric ...
Poor - <1.0
Excellent - 1.0-3.0
Fair - >3.0
FBA Sell through ????
Sorry but I do not understand this metric. How do you start selling more and more but it goes from excellent to fair? Shouldn't it get better the more you sell? Just confusing metric ...
Poor - <1.0
Excellent - 1.0-3.0
Fair - >3.0
11 replies
Seller_Qbd0RsfZFEZBY
Just week less than 22 weeks but more than 45 days worth of FBA inventory available at all times and all the metrics will go green. I keep 7.5 weeks inventory and my sell through is 1.65 consistantly.
Its a refelction of units sold and inventory
Seller_JKIXE95CHdjVT
There is a formula to compute this. This is from Amazon:
How is the sell-through rate calculated?
Sell-through rate is updated daily and looks at past 90 days of shipped units and average inventory over that same period. We encourage you to try to maintain a sell-through rate in the green (or “good” rating) year round.
Your FBA sell-through rate is your sold and shipped units over the past 90 days divided by the average number of units in stock in our fulfillment centers during that period. We calculate your available average units by taking a snapshot of your inventory levels today and 30, 60, and 90 days ago. For example: Let’s say that you shipped 120 units in the past 90 days and had an average of 80 units available during that period. Your sell-through rate would be 120 divided by 80, which equals 1.5, as shown below.
Seller_Ha6JyVvDK6Ybs
DONT FORGET ABOUT THE LOW INVENTORY FEES AMAZON CHARGES.
