I recently attempted to list inventory that did not previously require transparency labels, now I cannot due to another seller's abuse and the manufacturers ignorance around Amazon policies. Amazon refuses to help no matter which avenue I submit a ticket through. They'll find every excuse to close my inquiry and put no effort into routing me to the correct department, whether it's "not enough information", or misinterpreting my issue, telling me to go somewhere else, with their signature email address that cannot be replied to.

I bought several units directly from the brand owner and manufacturer, and none of them have transparency labels on them (I have photos for evidence). I called the brand owner and they admit they don't know what the program does, but another seller convinced them to enroll as a "partner". I have further evidence that this seller has signed an agreement with the manufacturer to be their exclusive distributor. They are using it to choke off other third-party sellers on the listing. Amazon's official policy, taken from their website, is:

"Have applied unique codes for every unit you manufacture for a specific GTIN/SKU, regardless of where the units are sold."

I have nothing against the manufacturer, if they want to sell exclusively to one seller, so be it. But most manufacturers have zero idea what the program does and how much power it gives to one seller. It's a violation of the transparency program and purely anticompetitive practice that Amazon should not stand for. As of writing this I've been turned down from support several times. There's no avenues for support.

I get the sense Amazon is increasingly becoming a hostile platform for newer sellers, and anyone willing to play by the rules. If transparency keeps getting abused like this, it could singlehandedly wipe out the majority of third-party sellers.