Welcome to all of the community members! We have many new sellers joining us here in the New Seller Community daily. With that, we are going to jump into some "Things to Know", a new series we will publish here over the next several weeks.

Now that you have read your Amazon seller agreement (you have read it, right?) and associated policies and guidelines, we want to give you some additional information over the coming weeks that is key to selling successfully on Amazon.

We find that new sellers on Amazon often bring with them their experiences with other selling services and assume that all seller services work the same. They might think that there's no need to pay much attention to the details in your seller agreement and the program policies and guidelines. As a result, we receive communications from sellers that begin with, "I didn't know I was supposed to...".

We don't want you to find yourself in that position, so we are providing you with some of the things that are most commonly overlooked by new sellers over the next few weeks, starting with your Selling Account.

Things to know

• You may only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing

• You can help build customer trust in your business by providing clear and detailed information about your policies

• Take into account that your return policies must be at least as favorable to buyers as Amazon return policies

Things to do

• Provide the business name that will be displayed on Amazon so that customers remember your company

• Make sure your business contact information is current (email and phone number, if available) so that we can contact you, if necessary

• Keep credit card and bank account information current for payments and settlements

• Provide shipping and return policies to help build customer trust

• Describe any gift messaging and gift wrap services that you might offer

• Upload your logo to your seller account — your storefront logo image must be exactly 120 x 30 pixels

• Only enter company information specific to how you manage your business on Amazon

• Bookmark Seller University and Seller Support links

Things to avoid

• Including website URLs in product feeds, business name, or other company information that might refer customers to your website or a third-party website

• Forgetting to check your performance notifications early and often - especially when working through initial verifications

• Watch this 5-minute overview for sellers new to Amazon at Seller University

I am hopeful many other sellers within our community will chime in below with their tips and tricks they've learned while starting out.

Come back next week as we will cover Listing "Things to Know" and as always pop those questions you may have below!