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Quick Tip: Request a Global Trade Item Number exemption

by Jessica_Amazon_

Hello everyone.

This post will provide the steps of how to request an exemption for a Global Trade Item Number (GTIN).

Before you apply, make sure that you have the following:

  • Product name and a minimum of two (and maximum of nine) images showing all sides of your product and the packaging of the product. Ensure that the guidelines below are met:
  • The brand name entered during the application process should be an exact match to the brand name available on the product or packaging.
  • Images should be real-world photos of the products and packaging, meaning that the product and packaging need to be held or placed on a table while taking the photo.
  • Branding is permanently affixed on the packaging or product.
  • Products should not have a GS1-approved barcode available on the product or packaging of the product. If a GS1-approved barcode is available, you can use it to list products instead of applying for a Global Trade Item Number exemption.

Once you have your product images, follow the steps below to apply for a Global Trade Item Number exemption.

  1. Go to Inventory > Manage All Inventory.
  2. On the next page click Add a product and select I’m adding a product not sold on Amazon.
  3. In the Product identity section, fill in the product name and choose the category and product type for which you want to request a Global Trade Item Number exemption.
  4. In the Brand name field, enter the brand name. For unbranded items and bundles, select the This product does not have a brand name checkbox.
  5. Next, select the I don’t have a product ID checkbox and click Next. If an exemption is required, the button Apply to sell will surface. If an exemption is not required, you will be able to continue to the next tab, where you may be informed that you have been exempted to list without a product ID.
  6. Click Apply to sell and complete the application form. If your product is not eligible for exemption, you will not be able to continue further.
  7. Click Submit.

You will receive an email within 48 hours regarding the approval status of your request. Alternatively, you can check the status of your request in your case log.

This help page has more details: List products that do not have a Global Trade Item Number.

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