External Product ID Type
As new Amazon sellers listing products, we're unsure which external product ID type to use. What should we do?
External Product ID Type
As new Amazon sellers listing products, we're unsure which external product ID type to use. What should we do?
3 replies
Seller_4zBzdtgCyS9EI
You should put your store on vacation and then spend a few hours at Amazon seller university before it is too late. See also THIS post and the comments!
Seller_i6S8knzW6zU6Z
Hi @Seller_VCRke1531Ogjn!
Looking at the Product ID help page, you'll need what's called a GTIN (Global Trade Item Number). These come in several formats:
- UPC: 12 digits (most common in the US)
- EAN: 13 digits (used for European marketplace)
- ISBN: 10 or 13 digits (specifically for books)
- JAN: 13 digits (for Japanese marketplace)
You can find these numbers printed above or below the barcode on your product packaging. If you're reselling products, you should request the ID from your manufacturer. If you're making the products yourself, you can get your own IDs through GS1 - there's a link to their website in the help page.
One important thing to note - Amazon takes these IDs seriously and verifies them against the GS1 database. Using incorrect IDs could result in losing your ASIN creation privileges.
If you find yourself unable to get a product ID, don't worry - you have options! The help page mentions you can either apply for an exemption or register through Amazon Brand Registry.
Each product category might have specific ID requirements, so I'd recommend checking the "Product ID requirements by category" link in the help page to see what applies to your products.
Hope this helps make things clearer! Let me know if you have any other questions.
Best regards, Michael
Cooper_Amazon
Good Evening @Seller_Q81xMjuw3y2RD,
It looks like you were able to get some support from other folks here on the forums about what External Product ID Type.
If their replies helped you, feel free to mark it as “Most Helpful reply” using the 3 dots in the corner of their post. This helps other sellers find the answer to your question at the top of the post just in case they find themselves in a similar situation.
Please let us know if we can further assist you or you may always contact Selling Partner Support with inquiries at anytime. Have a wonderful rest of the week.
Sincerely, Cooper_Amazon
