New account creation
Hi everyone,
I’m in the process of setting up a new Amazon Seller account under my LLC, as I’m focusing on growing my business. I also have an existing personal Amazon account that I do not plan to use for any selling activities. My goal is to keep the personal account inactive to avoid deactivation while using the new LLC account exclusively for my business.
I want to ensure that this approach is compliant with Amazon’s policies and would appreciate any advice or insights from those who have managed similar situations. Specifically, I’m interested in understanding:
Whether keeping the personal account inactive while operating the LLC account is a viable strategy.
How to ensure that both accounts remain in good standing and avoid any potential linking issues.
Any additional steps I should take to ensure compliance with Amazon’s guidelines?
Has anyone successfully managed multiple Amazon accounts in this manner? I’d also appreciate feedback from Amazon Seller Support if possible. Thanks in advance for your help!
New account creation
Hi everyone,
I’m in the process of setting up a new Amazon Seller account under my LLC, as I’m focusing on growing my business. I also have an existing personal Amazon account that I do not plan to use for any selling activities. My goal is to keep the personal account inactive to avoid deactivation while using the new LLC account exclusively for my business.
I want to ensure that this approach is compliant with Amazon’s policies and would appreciate any advice or insights from those who have managed similar situations. Specifically, I’m interested in understanding:
Whether keeping the personal account inactive while operating the LLC account is a viable strategy.
How to ensure that both accounts remain in good standing and avoid any potential linking issues.
Any additional steps I should take to ensure compliance with Amazon’s guidelines?
Has anyone successfully managed multiple Amazon accounts in this manner? I’d also appreciate feedback from Amazon Seller Support if possible. Thanks in advance for your help!
19 replies
Seller_kIukTwdhvntAp
"Whether keeping the personal account inactive while operating the LLC account is a viable strategy."
Were you SELLING using the personal account?
Are you going to be selling the SAME products or in the same categories with the LLC account?
Sellers are allowed to have multiple accounts ONLY if they sell in entirely different categories.
If you were planning on selling the same (or similar) items DO NOT open the LLC account! Amazon will suspend BOTH accounts as soon as they match the information.
If you were planning on the same items, you will have to find a way to use the existing account. Are you going to be a "Sole Member" LLC and use your Social Security number or are you getting a TIN?
If you are Sole Member and use your SS# it won't matter since everything is accounted for under that tax number.
Connor_Amazon
Hi @Seller_onw0ccPoesiAA
Connor from Amazon here, thanks for your question.
Our multiple accounts policy states that sellers can have one account per seller, per region unless you have a legitimate business need for the second account (ex: if you have more than one brand with different storefront names or manufacture products for two distinct and separate companies). All accounts would need to be kept in good standing as well.
Examples of a legitimate business justification include:
- You own multiple brands and maintain separate businesses for each
- You manufacture products for two distinct and separate companies
- You are recruited for an Amazon program that requires separate accounts
Selling Policies and Seller Code of Conduct
If any of your accounts become deactivated for any reason, any other accounts will be deactivated as well until whatever outstanding issues are addressed.
In your situation, you will need to make sure that your new account is set up separate from the old (personal) one to avoid the risk of deactivation. That does include for you to use a new e-mail, phone number, credit card, banking information, charge methods, etc.
I did review case 15710402641, but since it was a phone call for privacy reasons I can't listen to the conversation. If you are still unsure, please send that question over to seller supportas a case, and they can review your old account along with your new one and can provide recommendation.
You are welcome to share the case ID here with me and I can follow up with them on my end.
Please let us know if you have any other questions.
Cheers,
-Connor
