Campaign IR-IS
Hi All, while creating a campaign some keywords shows Impression share (IS), Impression rank (IR) in percentage should we focus on that or just add more relevant keyword? TIA
Campaign IR-IS
Hi All, while creating a campaign some keywords shows Impression share (IS), Impression rank (IR) in percentage should we focus on that or just add more relevant keyword? TIA
15 replies
Seller_vSOOwekJLU6c0
Every strategy is different.
This is what I focus on.
Impressions - Between 2,000-5,000
CTR - Between .2 and 2%. (depends on your niche)
ACOS - less than 50%
TACOS - 20% or less (you have to calculate TACOS yourself)
Run auto campaigns. Once a week print our your keyword reports and get the good keywords from your auto campaigns and move them to manual campaigns (50% ACOS or less).
SEAmod
Hello @Seller_HmkLp6Zvwx5El
Thank you for visiting the seller forums. I am happy to see the valuable information provided to you by @Seller_vSOOwekJLU6c0. Good luck with your campaign and thank you for selling on Amazon.
