Hi sellers,

I’ve noticed some listings have videos under the “Videos for this product” section that are labeled as "Amazon Videos", even though they are third-party products not sold by Amazon directly.

When I upload a video for my own product through Seller Central, it shows my seller name below the video. However, I want to know how these videos are created that appear with the "Amazon Videos" tag instead of showing the seller name.

Can someone clarify:

• Are these videos uploaded by Amazon itself?
• Is there a special program (like Amazon Live, Influencer, or Vendor Central) involved?
• How can a seller participate or submit a video that gets labeled as "Amazon Videos"?
• Appreciate any insights or steps to achieve this kind of branding on video content.

Thanks in advance!