Continuing The Holiday Shopping Season!
This shopping season has become synonymous with getting a great deal and is what shoppers will be looking for while checking off their holiday lists. As we get closer to Black Friday, remember that the increased shopping is expected to continue throughout Cyber Monday with customers checking back for even more deals on their holiday lists with an intent to buy. Below are just a few ways you can still attract potential sales during this increase in traffic.
Coupons: Coupon promotions can go live within hours and may be a great way to attract shoppers to your store. Leveraging coupons during this upcoming holiday weekend could be a powerful part of your marketing strategy. You may learn more about creating Coupons via this video.
Promote your products: Shoppers love to prepare early for the best deals during this season and you can get them excited in advance with your items. If you haven't done so already, consider utilizing various avenues such as social media, email marketing, and Amazon tools such as Manage Your Customer Engagement (MYCE) to inform and excite potential customers.
Inventory: Whether you utilize FBA or are seller-fulfilled, closely monitor your inventory levels to ensure you have plenty of units in stock. Make sure to take into account this increase in traffic expected during the next few weeks and continuously monitor your inventory.
Refreshing detail pages: Ensure your product pages have meaningful information for customers with high quality images. Try out adding some holiday-related keywords throughout your listing as outlined in this video. Review the Product Style Guide in Seller University to learn how to create great product detail pages.
Dress up your Store: Don't miss out on advertising and brand-building opportunities. Consider adding festive images and descriptions to your Store while also ensuring your best-selling gifts are highly visible. You can add create pages for gifts and group them by interest or theme, such as “gifts for friends” or “holiday decorations.”
Wishing you a successful holiday sales season!
Continuing The Holiday Shopping Season!
This shopping season has become synonymous with getting a great deal and is what shoppers will be looking for while checking off their holiday lists. As we get closer to Black Friday, remember that the increased shopping is expected to continue throughout Cyber Monday with customers checking back for even more deals on their holiday lists with an intent to buy. Below are just a few ways you can still attract potential sales during this increase in traffic.
Coupons: Coupon promotions can go live within hours and may be a great way to attract shoppers to your store. Leveraging coupons during this upcoming holiday weekend could be a powerful part of your marketing strategy. You may learn more about creating Coupons via this video.
Promote your products: Shoppers love to prepare early for the best deals during this season and you can get them excited in advance with your items. If you haven't done so already, consider utilizing various avenues such as social media, email marketing, and Amazon tools such as Manage Your Customer Engagement (MYCE) to inform and excite potential customers.
Inventory: Whether you utilize FBA or are seller-fulfilled, closely monitor your inventory levels to ensure you have plenty of units in stock. Make sure to take into account this increase in traffic expected during the next few weeks and continuously monitor your inventory.
Refreshing detail pages: Ensure your product pages have meaningful information for customers with high quality images. Try out adding some holiday-related keywords throughout your listing as outlined in this video. Review the Product Style Guide in Seller University to learn how to create great product detail pages.
Dress up your Store: Don't miss out on advertising and brand-building opportunities. Consider adding festive images and descriptions to your Store while also ensuring your best-selling gifts are highly visible. You can add create pages for gifts and group them by interest or theme, such as “gifts for friends” or “holiday decorations.”
Wishing you a successful holiday sales season!
