New Seller - Requirements for Listing and Selling Supplements
Hi @Manny_Amazon, @Cooper_Amazon and @Michelle_Amazon
We are new to Amazon and are yet to register our brand or list our products with Amazon. We have a US trademark application filed for health care/supplements category. We thus own a supplements brand and will be the exclusive sellers of this brand on Amazon.
We read on the forums recently that Amazon is no longer accepting applications from new sellers for selling supplements but the one exception seems to be brand owners who are approved by brand registry for selling in the healthcare space (which we believe is based on the trademark application demonstrating that the trademark filing is for health care/supplements). Is our understanding correct? Overall, what would we need to be able to successfully list and sell supplements on Amazon US? Please let us know. We are aware of the newer compliance requirements that are in place in this category.
Thank you in advance.
New Seller - Requirements for Listing and Selling Supplements
Hi @Manny_Amazon, @Cooper_Amazon and @Michelle_Amazon
We are new to Amazon and are yet to register our brand or list our products with Amazon. We have a US trademark application filed for health care/supplements category. We thus own a supplements brand and will be the exclusive sellers of this brand on Amazon.
We read on the forums recently that Amazon is no longer accepting applications from new sellers for selling supplements but the one exception seems to be brand owners who are approved by brand registry for selling in the healthcare space (which we believe is based on the trademark application demonstrating that the trademark filing is for health care/supplements). Is our understanding correct? Overall, what would we need to be able to successfully list and sell supplements on Amazon US? Please let us know. We are aware of the newer compliance requirements that are in place in this category.
Thank you in advance.
2 replies
Cooper_Amazon
Good Evening @Seller_WW4c8ctNh13bG,
To provide some insights to your question, if you were not already approved to sell in the supplements category, as part of our ongoing efforts to provide the best possible customer experience, Amazon has implemented additional restrictions for ingestible supplement products.
Unfortunately, we are not accepting applications for supplements at this time. You are welcome to check back later to see if the category is accepting applications in the future.
If you list your product and believe it has been misclassified within a certain category or sub-category that requires approval, please contact Selling Partner Support with evidence, such as product pictures, to support this claim. Amazon will review your claim and make a final determination that will ensure the best shopping experience for our customers.
In previous escalations on the Seller Forums as you alluded to in your post, we have seen success with clearing this process for those sellers who are Brand Registered.
- If you would like to learn more about Brand Registry, feel free to check out this link -->HERE<--
- If the brand you are trying to list is already in Brand Registry AND you have a relationship with the brand, you can be added as an authorized 3rd party reseller through Brand Registry (but the brand has to add you on their end). Once that has occurred you can attempt to list again and if you still have any issues reach out to Selling Partner Support letting them know you are now in the brand's Brand Registry approved list.
Hope the information above helps clarify things a bit. Have a good night and may the sales be with you when you decide to list and sell your product. 😊
Sincerely, Cooper_Amazon
