Winning the BUY BOX with AMAZON as a seller
My question is simple. If Amazon is the ONLY seller, or even one of the sellers. Are they able to share the BUY BOX equally among sellers of the same product?
I know price and shipping (quality service) are the main factors. So will matching Amazon's price and shipping in the BUY BOX result in Amazon sharing the BUY BOX equally with you?
Please let me know. Thank You!
NB. I do FBA so I will be offering Prime Shipping.
Winning the BUY BOX with AMAZON as a seller
My question is simple. If Amazon is the ONLY seller, or even one of the sellers. Are they able to share the BUY BOX equally among sellers of the same product?
I know price and shipping (quality service) are the main factors. So will matching Amazon's price and shipping in the BUY BOX result in Amazon sharing the BUY BOX equally with you?
Please let me know. Thank You!
NB. I do FBA so I will be offering Prime Shipping.
6 replies
Seller_OvL8C4BJWiuS9
The buy box algorithm is a secret held close to the vest with Amazon. Only one seller can have the buy box at a time. Many factors go into getting the buy box (example-account health and sales history and pricing).
Seller_Hi7wbO2Kbo6bl
Able? Of course.
Will they? No, of course not. You may even find Amazon out of stock but still holding the buy box.
Doesn't mean you will never see a third party seller with the buy box when Amazon also sells the item -- but it won't happen often.
Glenn_Amazon
Greetings @Seller_nkv7D8XIXsdiZ,
Thank you for your questions regarding winning the Featured Offer (Buy Box). As mentioned, Amazon does not share any of the details of the Featured Offer algorithm however many factors contribute including but not limited to price, shipping, customer service, and stock. You can learn more about winning the Featured Offer here.
Any Featured Offer Eligible Seller can win the Featured Offer, however matching prices may not be sufficient to win. It is possible to win, even competing against Amazon, but the algorithm determines the winner.
Thank you for your understanding.
-Glenn