Hi,

I am planning to open an Amazon Seller Account for my LLC. Currently, I have an individual Amazon Seller account, and I intend to keep both accounts separate. They will share the same address, but I will use different email addresses and phone numbers for each. Both accounts will also be accessed from the same internet connection/IP address and the same computer/laptop.

I’ve reached out to several Amazon associates via phone and live chat, but unfortunately, I have not received any satisfactory answers. Each representative has only directed me to read various documents, which have not addressed my specific concerns.

Could you please clarify what qualifies as a “legitimate business need” for opening a second Seller Central account? I want to ensure that I meet all necessary criteria and understand the requirements for maintaining multiple accounts.

I have a registered business and aim to open the new account to keep my personal and business finances separate while managing resale activities. Would this justification be acceptable for maintaining a separate account, or is there a different process I should follow?

Is there an authorized Amazon associate or a specific team who can provide a confident and comprehensive answer to my query? I’m keen to proceed correctly and avoid any issues in the future.

Thank you for your assistance.