Deal Fees - How did I miss this news?
Section 1: Deal fees effective until June 1, 2025
Deal fees structure
Non-Peak days: $300 for Best Deal and $150 for Lightning Deals
Peak events (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday): $1,000 for Best Deals and $500 for Lightning Deals.
Section 2: Deal Fees effective as of June 2, 2025
Starting June 2, 2025, we’ll implement an updated fee structure for Deals which will include a daily fee in addition to a percentage of sales. Any Deal created after June 2, 2025 will be charged based on the new fee structure. All other fee eligibility criteria remain the same.
Note: You will be charged the daily fee even if your Deal does not produce any sales. Your variable fee will be calculated based on the Deal price (that is, the price the Amazon customer paid after redemption of the Deal).
Deal fee structure
Non-Peak days contain two fee components:
Upfront fee: $70 per day, plus
Variable fee: 1.0% of sales (capped at $2,000)
Peak events (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday): will be charged a single flat fee, regardless of performance. The rates will vary by event.
Prime Day 2025: $1,000 for Best Deals and $500 for Lightning Deals.
Deal Fees - How did I miss this news?
Section 1: Deal fees effective until June 1, 2025
Deal fees structure
Non-Peak days: $300 for Best Deal and $150 for Lightning Deals
Peak events (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday): $1,000 for Best Deals and $500 for Lightning Deals.
Section 2: Deal Fees effective as of June 2, 2025
Starting June 2, 2025, we’ll implement an updated fee structure for Deals which will include a daily fee in addition to a percentage of sales. Any Deal created after June 2, 2025 will be charged based on the new fee structure. All other fee eligibility criteria remain the same.
Note: You will be charged the daily fee even if your Deal does not produce any sales. Your variable fee will be calculated based on the Deal price (that is, the price the Amazon customer paid after redemption of the Deal).
Deal fee structure
Non-Peak days contain two fee components:
Upfront fee: $70 per day, plus
Variable fee: 1.0% of sales (capped at $2,000)
Peak events (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday): will be charged a single flat fee, regardless of performance. The rates will vary by event.
Prime Day 2025: $1,000 for Best Deals and $500 for Lightning Deals.
3 replies
Seller_rI7BZIczK8iAC
Certainly nothing for small sellers...... Personally I say: "no, thank you."
Danny_Amazon
Thank you for highlighting these changes for the forums community, @Seller_T9kM09IWecfG3.
In addition to the help page you linked in this post, you may be interested in reading through this breakdown from the forums team on the changes, and this announcement from our News team in March for further context.
Best,
Danny
