Hi everyone,

I wanted to share a recent experience with Amazon's automated "Create Campaign" feature that I think serves as a critical warning for all sellers, especially those new to PPC.

I have one product I wanted to advertise: a women's cotton nightgown.

I used Amazon's tool to create a campaign, and this is what the algorithm suggested for my single ad group:

Product: 1 Women's Nightgown

Suggested Keywords (all Broad Match):

• night gown adult woman

• nighty for women

• cotton knitted nighty

• cotton night shirt

• cotton night gown

• laorra (a brand?)

• nutex sangini bra (A BRA!)

• dry state jacket women (A JACKET!)

• vivo mobile (A MOBILE PHONE!)

• phone exchange offer (MOBILE PHONE SERVICES!)

• renewed mobiles (...you get the idea)

• refurbished mobiles( ?? why)

• vivoy21t ( Look how Amazon help to drain sellers money)

As you can see, the campaign is set up to show my nightgown ad to people searching for mobile phones, jackets, and different brands of bras. It's a guaranteed way to burn through my daily budget with zero chance of conversion on those keywords.

Why this is a problem for all of us:

1. Wasted Ad Spend: Every click from an irrelevant search like "vivo mobile" is money straight down the drain.

2. Terrible Metrics: This setup guarantees a rock-bottom Click-Through Rate (CTR) and an astronomical ACOS, telling the algorithm your ad is not relevant and potentially hurting its performance in the long run.

3. Broad Match Danger: Using Broad Match on such irrelevant keywords is even worse, as Amazon will show your ad for an even wider net of useless search terms.

It feels like this automated system is designed more to ensure we spend our ad budget than to help us get profitable sales. The estimated performance of "1-5 conversions" seems impossible when most of the keywords have nothing to do with the product.

I'm pausing this immediately and rebuilding it manually with only relevant keywords (using Phrase/Exact match) and a "Down Only" bidding strategy.

Has anyone else experienced suggestions this bizarre? What are your go-to rules for avoiding these money-draining traps?

Stay vigilant out there