How long does it take to approve brand registry application?
I made a brand application on 05/23/2024 for my own brand. My case ID is 15329043921. I'm keen to start selling my products on Amazon. Can anyone kindly help me please? The status is still on pending state.
How long does it take to approve brand registry application?
I made a brand application on 05/23/2024 for my own brand. My case ID is 15329043921. I'm keen to start selling my products on Amazon. Can anyone kindly help me please? The status is still on pending state.
2 replies
Seller_kIukTwdhvntAp
🤣🤣🤣🤣🤣🤣🤣🤣🤣
Thanks for the laugh.
You REALLY need to spend some time reading the Forum.
EVERYTHING is backed up due to all the suspensions for people that simply can't be bothered to read any rules as well as other changes that they have made regarding ‘generic’ product rules.
Amazon time is not anything close to what the rest of the world recognizes as a time frame. That (insert a number) of hours used so often by Amazon can be anywhere from three days to three weeks or even longer.
For Brand Registry three to five weeks is getting pretty close to resolution time in MOST cases though some take even longer.
Honestly if anything less than two to three weeks is 'too long for waiting' you are going to have a very stressful AND disappointing time on Amazon.
They are well known for making a snail look fast.
Sit back, relax, and study Seller U so your next message is not “please help with my Section 3 suspension”.
AND, it’s a weekend and all the MODS are off partying.
Since you JUST FILED, go over the following as a head start for the rejection message that you might get -- first time applications can get rejected quire often!
Here are some of the most common issues with BR.
Go over everything with a magnifying glass looking for a missing 'period' or 'comma'.
Is there a different capitalization, abbreviation, spelling, or, even an extra spa ce?
Is your Brand registered (or applied for) with the USPTO?
Amazon is admitting applicants under CERTAIN conditions when only filed but not granted.
This is from Sandy_Amazon on 5/16/2023
“To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enroll or have a pending trademark application filed through Amazon IP Accelerator. Brand Registry is also accepting brands that have a trademark pending registration in a subset of trademark offices.”
Additionally, IF you ever get an actual TM (if you don’t now) When Amazon says something must match they mean EXACTLY!
That means Street is not ST.
Jim is not James.
ALL CAPS is not SOme CAps
Thanks to Sandy_Amazon for letting us all know that Brand Registry applications are also space sensitive.
And so on………………..
They mean every comma, period, dash, etc. must be EXACTLY THE SAME INCLUDING SPACE S.
Go over everything with a magnifying glass looking for a missing 'period' or 'comma'. Is there a different capitalization, abbreviation, spelling, or, even an extra spa ce?
What is the EXACT BRAND (as GRANTED) on the USPTO site? Is it the EXACT same as the Brand on the Amazon account AND the brand on the packaging?
What is the name of the Owner (REGISTRANT) on the USPTO site? Is it the EXACT same name as the owner of the Amazon account?
If it is NOT exactly the same you will need to show some proof that the two are the same. As I recall, I had to submit my LLC State Registration with MY name as the owner of the LLC since my Amazon account is under a different LLC name.
The OWNER of the Brand is the one that MUST enter into the Brand Registry agreement. If the owner is not the same as the Amazon seller the seller will have to be granted access by the owner AFTER REGISTRATION.
Your forms are being scanned by BOTS that have the intelligence of slugs after a night of drinking. Anyone need another beer???????
Dougal_Amazon
Hello @Seller_VglpP6ESHBHbm,
My name is Dougal from the Community Manager Team and I can address your question. Simply put, on average it takes about 10 business days to review an application for Brand Registry enrollment.
This timeframe is provided in the Brand Registry application process help page under the section "Review process." Please also note that in some cases, the team may need additional information to verify your identity, which can extend the application review period.
Please let me know if you have any other questions.
Best, Dougal